If Vogue USA calls it out in their prestigious September issue, we listen.
And that they’ve called out copper hair colour as having a moment is one thing, but then they go ahead and call out Evo Fabuloso in Copper as a key in maintaining copper shades at home? Consider us sold (and incredibly excited to see our Australian owned, saving ordinary humans from themselves brand in Vogue US September issue. Excuse us whilst we happy dance for a moment…).
Our crowning moment on Vogue.com
The thing is, Vogue is right (of course). Copper hair is not just having a moment, it’s having a MOMENT. And a long moment, at that. Whether your client is after a blazing, fiery tone or a more muted, softer peach hue, we’re all about the copper, in all forms.
And we’re not the only ones. Rihanna, Gigi Hadid, Zendaya and Lizzo have all rocked renditions of red, and The Queens Gambit was a hit show on Netflix this year that inspired copper hair all around (and word is, that was the inspiration behind Gigi’s colour change, too!).
We know that a lot of clients like to go lighter for summer, but the best thing about copper is that there are shades that can lean towards the more brunette or blonde, or monochromatic and multi-dimensional shades, too.
To get the best out of your red, we recommend playing with the intensity of your colour. We love the Collage Red Motion Permanent Hair Colour by Lakmé, and always support our colour with the Olaplex Professional Salon Kit, of course!
Determine which tones suit your client’s colouring – they may be more of a strawberry blonde, or if they can carry a copper, go all in! It’s about making their copper journey work for them – and make sure that your clients have the tools they need to maintain their colour between salon visits.
They key to maintaining a red or copper vibe is exactly that – maintenance. A shampoo that doesn’t dull or distort colour, such as the Color Wow Color Security Shampoo is key, as is a colour maintenance conditioner such as Evo Fabuloso Colour Boosting Treatment, or even a Fab Pro Take Home Conditioner.
For styling, there is nothing more powerful than a copper colour that is glossy, shiny and luxe – the Moroccanoil Glimmer Shine Spray attracts and reflects light to give hair a gorgeous gloss, or the Philip Kingsley Pure Colour Frizz Fighting Gloss is designed to smooth and add shine to colour-treated hair.
So, whether your client is going a radical red or looking for a softer change to freshen up their current colour: reds, peaches and coppers are the way to go – and they’re Vogue approved.