The Hub
News

More Blonde, Less Brass: Get To Know Moroccanoil Treatment Purple

Just when you thought Moroccanoil couldn't get any better, they continue to deliver Argan Oil-infused hair care and styling that not only cements their reputation as leaders in care-infused innovation, but also elevates the original treatment oil brand to new (blonde) heights.
News

Unbreakable Blondes: Introducing the OLAPLEX No.5P Blonde Enhancer Toning Conditioner

Achieve high-definition blondes and beautiful greys with the latest addition to the OLAPLEX range, the No.5P Blonde Enhancer Toning Conditioner. This new product is the perfect complement to the best-selling No.4P toning shampoo. Designed to effectively lock-in colour and moisture, leaving hair soft, bright, and easier to manage.
News

The Power of Three: Meet the Evo Fabuloso Platinum Blonde Range

How many times have you been told "I wish I could take you home!?" after a colour appointment? Not exactly the adorable meet-cute we would hope, but more like a ‘colourist in my pocket’ plea from a client that’s been dazzled by your blonde magic. While it's cute imagining yourself as a pocket-sized, tinting-Tinkerbell, sending home the best products to boost blondes' in-between appointments is a more practical option. Enter the Evo Fabuloso Platinum Blonde toning and treatment range, a blonde colour care trio that redefines the term ‘third wheeling.’ Here to banish brassiness, repair, tone, restore and protect — it’s the perfect way to send your client home happy knowing that your colourist magic will live on, and on, and on…
News

Introducing Curl Wow, expose the natural beauty of your curls

As serial hair-problem solvers, Color Wow made it their mission to find a way to create naturally styled, perfectly bundled curls without leaving hair greasy and weighing curls down.
News

How to Use OLAPLEX’s New Volumizing Blow Dry Mist

Everyone loves the results of a bouncy blowout in the salon, with some clients even booking this service regularly. So as a hairdresser, how would you feel knowing that you can now achieve that beautiful blowout in a faster time and with a myriad of hair health benefits?!
News

Behind The Scenes: Discover the Evo Products We Used to Create Runway Hair

This month the evo team headed to Sydney to work behind the scenes on bringing the hair of Youkhana’s “One-Of” Couture Collection and ALÉMAIS Resort 2024 to life. Read on to learn more about the hero evo products used in creating the bespoke runway looks.
News

Introducing Olaplex's new LASHBOND™ Building Serum

OLAPLEX LASHBOND™ Building Serum is here! Find out how and who can use it, the results to expect + the eyelash outcomes from those who've already tried it.
News

Introducing MOROCCANOIL's New Care-Infused Colour Collection

Moroccanoil welcomes its most significant launch since the original Moroccanoil Treament. Enter Moroccanoil’s new innovative line of care-infused professional colour, for vibrant, long-lasting hair colour with intense shine.
News

The Lakmé TEKNIA SCALP CARE Range

Lakmé remains on the path of conscious beauty and is focusing its efforts on broadening its vision towards hair care and beauty. The key: taking care of the scalp as an extension of the skin.
News

Let’s start the Mo-mentum for Movember

The Barbiere Company and Haircare Group are proud supporters of Movember. Find out how you and your barbershop can fundraise. Real Barbers, Real Talk – a Movember campaign dedicated to tackling mental health issues in the barbershop.
News

Everything You Need to Know about OLAPLEX N°4C And OLAPLEX Broad Spectrum Chelating Treatment

The new N°4C Bond Maintenance Clarifying Shampoo is OLAPLEX’s latest product in their range of game-changing, science-based hair solutions. Here’s everything you need to know about the product, including what it is, which clients it’s most suitable for, how to pair it with other OLAPLEX products, and more.
News

The Next Big Thing: Evo Top Drop

Evo Top Drop is a range of professional in-salon treatments for when your clients’ hair needs a healthy dose of good and proper wham-bam, thank-you-ma’am hairapy. Available in hydrate, repair, platinum blonde, and scalp, Top Drop dishes up instant hair gratification quickly, simply and effectively while respecting people and the planet.