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The Hub

The Hub is your centrE of news, inspiration and education for salon professionals, empowering you to make your clients look and feel their best.

News

Read The Hub Magazine Online

Read The Hub magazine online! Click through to see previous issues of The Hub magazine and read articles to inspire and educate, as well as some great tips and tricks for your salon team.
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The Future of Volume: Color Wow Xtra Large

The man known for changing Hollywood hair, Chris Appleton (renowned for his super-sexy, super-sized celeb styles), collaborated with Color Wow’s chemist, Dr. Joe Cincotta, to create Xtra Large. It’s the first ever volumiser that doesn’t dry out or stiffen hair.
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MOROCCANOIL X Shannon JJ Williams

A hair visionary, celebrity stylist and editorial expert, Shannon JJ Williams has over 10 years of experience in hair styling and is responsible for the trending hashtag #Hairgod. Shannon JJ Williams has worked with leading celebrities including Margot Robbie, Elsa Pataky and Nicole Trunifo and has been featured in Vogue, Harper’s Bazaar and Grazia.
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Introducing... The Shag From Evo

We get it… you want hair that looks like you’ve been there… to the beach or the bedroom… without actually having to do either. The Shag will help you to achieve this… perfectly un-done texture with minimal exertion or sand in unwanted places.
Inspire

MOROCCANOIL Gold Styling Experience

Five stylists from around Australia went beyond the chair and experienced the world of editorial styling, care of Moroccanoil. They attended what was truly a Gold Styling Experience, where they got the opportunity to flex their creativity in a professional studio, with renowned photographer Michelle Tran behind the lens and being guided by hair authority Peter Beckett, Creative Director of Haircare Group.
Educate

Salon Reset Tool Box: Navigating the Current Climate

The current global situation will inevitably change the way we look at doing business. Dedicating time to reviewing business strategies and establishing hygiene and safety procedures that adheres to government guidelines will be vital to the success of our industry.
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The OLAPLEX Professional Kit Is Back In Stock!

OLAPLEX professional Kit includes one OLAPLEX no.1 and two OLAPLEX No.2 that can be used by licensed professionals in all chemical or texture services.
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Suavectio Has Joined the Haircare Family

We are excited to announce that Suavecito has joined the Haircare family! The brand, widely known as a cultural phenomenon, has swept across six continents and is showing no signs of slowing down.
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New OLAPLEX No.8 Bond Intense Moisture Mask

OLAPLEX has released a new groundbreaking product to their at-home range. A concentrated treatment that moisturises, smooths, adds body, and shine. OLAPLEX No.8 Bond Intense Moisture Mask is now available to shop on Haircare Group.
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Haircare Group Welcomes Philip Kingsley to the Family

Haircare Group welcomes iconic UK brand, Philip Kingsley to the family. Their hero product, Elasticizer, is now available for Australian salons.
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Haircare Australia Rebrands to Haircare Group

As we emerge from 2020 and into the new year, the Haircare team is excited to share with you some changes we’re making.
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Moroccanoil's New Volumizing Mist & Leave In Conditioner

Moroccanoil has two new products that landed this year - the Volumizing Mist and the All In One Leave-In Conditioner - which have already become favourites among hair stylists and consumers alike. We spent the day with hair queen Kirsty Anne from James The Salon who showed us how she uses these two products as a hair styling foundation to create a few different hairstyles including a smooth 70's blow dry and a voluminous textured high pony.
Inspire

Lakmé Colour 2021 Campaign

With the dawning of a new year, comes a fresh, contemporary look for Lakmé colour. Take a look into the new campaign.
Inspire

MOROCCANOIL Hairoscopes

Whether you are a fiery Aries, vivacious Leo, or passionate Scorpio - we have Moroccanoil hair inspiration for every horoscope. Your star sign can predict what’s in store for your career and your love life, so why not your style!
Educate

Evo Bottle Blonde, The Swifter Lifter

Introducing bottle blonde, a professional lightening portfolio that provides complete lightening power and flexibility with clean, even results while respecting people and the planet.
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The Lakmé Curly Method

Curly hair is very trendy, and the curly look —from an afro to the most subtle waves—will be one of the most in demand looks of the year. Lakmé's curly method is a technique developed for hair care and styling that defines curls and enhances their natural beauty.
Inspire

Mother's Day 2021 Gift Ideas

Spoil your mum this Mother's Day with these gifts for great hair. The Haircare Group have a great range of Mother's Day deals that your clients will love.
Educate

Reinvent, Recover & Future Proof Your Business

Color Wow Global Director of Training and Education, Giles Robinson discusses the changes that salons have faced over the past year and the key skills needed to succeed and increase your retail revenue in salon.
Educate

How To: Instagram Reels for Hairdressers

Have you embraced Reels on your social media yet? Keeping up with social media trends and changes can be daunting, but never fear, we’ve got you.
Inspire

Lakmé Colour Trends of 2021

Looking for some inspo for your next colour transformation? Take a look at the most popular colour trends for 2021 as predicted by Lakmé Colour.
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Cult Status Styling: Color Wow

Color Wow continues to turn heads and fill chairs as a haircare and styling brand making waves. Now launching a range of new styling products that are sure to – as the title suggests – wow your clients with a brand that has launched a global phenomenon.
Inspire

Purple Reign

If diamonds are a girl’s best friend, the number one, irreplaceable companion of blondes can’t be disputed – purple shampoo.
Inspire

Key Hair Trends for 2021

Take a look at the key hair colour and style trends that encapsulate the industry and the world in 2021.
Educate

How To: Classic Curl with CLOUD NINE

Create a classic curl on your clients using the Cloud Nine Curling Wand using this step-by-step guide.
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Evo Salty Dog, the Best Salt Spray

Our favourite salt spray, Evo Salty Dog takes out the top spot in Nylon Magazines Beauty Hit List as the Best Salt Spray of 2016! Here are some of our favourite ways to use Evo Salty Dog to get the perfectly effortless hair - just in time for summer.
Educate

Mastering the Colour Consultation

We talk with some of the country’s leading technicians on the how, why and why not of the all-important colour consultation. Master the salon’s most important service and reap the benefits.
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OLAPLEX No. 2 Back Bar

Olaplex No. 2 Backbar can also be used in a range of ways on virgin or chemically treated hair to repair and protect. Discover how to implement the Olaplex Express Backbar Mini Treatment and uncover a range of other Olaplex No. 2 Backbar applications below.
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Evo Happy Campers Wearable Treatment

The now even happier, Happy Campers has morphed into a lightweight, daily styling treatment that moisturises, strengthens and protects hair with an added style boost, it will take you on a trip down memory lane… to the days when your hair looked as carefree and youthful as you felt.
Educate

Get the Look with MOROCCANOIL: Textured Bob

Moroccanoil celebrates 10 years of oil-infused innovation. Drawing on this theme, Moroccanoil Global Amabassador, Peter Beckett worked with the Journal Magazine to create an editorial collection for Moroccanoil's 10 Year Fearless Beauty campaign.
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Evo Macgyver The multi-use mousse

Evo Macgyver your way out of hair-threatening situations with Evo’s new multi-use mousse. Slick-it-back, blow-it-out or build-it-up with volume, separation and texture. Whatever your style, with Evo Macgyver, you’ll be prepared for anything.
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Haircare Group Barcelona Study Tour 2019

Boasting a rich cultural heritage, Barcelona’s jaw-dropping architecture, thriving creative culture, and famous artworks make up this unique education offering from Haircare Australia - the Barcelona Study Tour 2019.
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How To: MOROCCANOIL Romantic Half Up

Replicate this whimsical, magical, romantic look using Moroccanoil for Paolo Sebastian’s The Nutcracker 2018-19 Autumn / Winter Couture Collection at the opening of the 2018 Adelaide Fashion Festival.
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Follow Australia's Journey to the 2020 Eurovision Song Contest with MOROCCANOIL

Moroccanoil, the pioneer in oil infused beauty and global leader in professional haircare, announces its position as the Presenting Partner of the 2020 Eurovision Song Contest, the first of a long-term global partnership.
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Supporting Communities Affected by the Bushfires

We are all deeply saddened and shocked by the devastation that continues to be caused by the fires ravaging many parts of Australia.
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Haircare’s Coronavirus (COVID-19) Practices

An update on Haircare’s practices as the coronavirus (COVID-19) impacts us across the globe. We will continue to stay up-to-date with the recommended steps, and evolve our response to keep our customers, team members and community safe.
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Buy Color Wow in Australia from Haircare Group

Introducing Color Wow. You can now buy Color Wow in Australia and New Zealand and Haircare Group is proud to bring this cult favourite to our shores.
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Backstage Access at Eurovision – Australia Decides 2020 with Moroccanoil

Go behind the scenes at Eurovision – Australia Decides 2020 as our Moroccanoil team took care of the contestants’ hair for their scintillating performances at the Gold Coast Convention and Exhibition Centre in February 2020.
Educate

Live Virtual Education

Haircare Australia is proud to announce the launch of our Live Virtual Education Portfolio.
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Urban Alchemy Launches in Australia

Urban Alchemy is a professional brand which aims to simplify and enrich the lives of hairdressers through a range of products, focused on cleaning your canvas (hair) before you create your art (perform colour services or treatments).
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WIN a MOROCCANOIL Eurovision Gold Styling Experience

In celebration of Australia’s journey to Eurovision 2021, MOROCCANOIL are giving you the chance to go beyond the chair and experience a world of editorial styling in a full day photo shoot.
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Meet the New Evo Haze

Everyone's favourite styling powder, Evo Haze has gone under the knife. The result? A full pump lift for extra plump. Handy refills are now on the menu.
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Make Your Mark With New Staino by Evo Fab Pro

What's semi-permanent, a direct dye, with long lasting colour - up to fifty washes and oh-so intense it would make a rainbow pale in comparison? Evo Fab Pro unveils Staino.
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Hair Expo 2019 Recap

The Australian hairdressing community were out in full force across the June long weekend, celebrating one of the biggest hair events on the hair industry calendar – Hair Expo 2019.
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Sea Change – Business Summit 2019

With full hearts and buzzing minds, we wrap up another year of Haircare Business Summit 2019.
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SAHBA Hall of Fame

Jan Gauvin, Founder and Director of Haircare Group was inducted into the South Australian Hair & Beauty Industry Association 'Hall of Fame'.
Educate

Lakmé Formulas for Coral Colours

It's official - the coral hair trend is here to stay. Whether you're taking cues from vibrant, bold tones or rose-inspired, vintage peach shades, there's a shade to suit every skin tone.
Educate

Express Colour Treatments for Your Salon

With current changes afoot across the country, having to close or reduce contact with your clients may leave you unsure how to sustain sales throughout this period.
Educate

Sustain Sales with Home Hair Consultations

Diversify your offering and stay connected with your clients to sustain sales during these times of uncertainty and isolation. Consider providing your clients with professional home hair consultation services in the comfort of their own home.
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Haircare Group launches Lakmé TEKNIA

TEKNIA is a natural haircare range designed to generate true beauty rituals, experiences and a new way of thinking about the nature of haircare products. Comprising of 9 haircare lines that include shampoos, conditioners, oils and treatments, TEKNIA provides effective solutions in caring for all hair types.
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CLOUD NINE Introduces NEW Sericite & Alchemy Collections

CLOUD NINE hair is taking styling to new lengths... with two salon exclusive elite collections from CLOUD NINE: Sericite and Alchemy. One for you, one for your clients.
Inspire

Evo At-home Hair Colour Maintenance

Clients are looking for hair colour maintenance at home. Give them a hairdresser approved solution. Enter, Evo Fabuloso and Evo Fab Pro!
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Evo Launches Fabuloso Platinum Blonde Toning Shampoo

Stop brassy hair and yellow tones in its tracks with the new Evo Fabuloso Platinum Blonde Toning Shampoo.
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Evo's Macgyver Wins in Cosmopolitan Beauty Awards

Macgyver, the multi-use mousse, is currently the golden child of the Evo style family and it just won the title of 'best hair volumiser'!
Inspire

Customisable Lakmé Teknia Rituals

TEKNIA is a high performing, completely intermixable range of vegan, organic haircare products that can allow you to build a customised haircare ritual, addressing your clients specific needs. Stimulating fragrances, inspired by nature and enhanced with natural essential oils provide a true beauty ritual and a sensory experience.
Inspire

Cocktails but Make it Hair Care

The whole concept of layering products can seem daunting to your customers but as we know, it can allow us to achieve many new styling possibilities. Go on, share a cocktail or two with your clients!
Inspire

Colour Maintenance Made Easy

These unprecedented times have challenged our normal lives. With regulations changing that will ensure the safety of the community, and impact your ability to see clients, home haircare is going to become much more important.
Inspire

Find the Perfect Take Home Hair Treatment for Your Client

Over the last year our fast-paced lives slowed down and we were forced to spend more time at home. Whilst life is starting to return to normal, more people have recognised the importance of self-care.
Inspire

Repair Damaged Hair this Summer With Evo

Whether your hair is in need of an SOS from the sun, your favourite heating tools or simply just needs some TLC after winter, we’ve rounded up 5 of our favourite Evo products to keep your hair healthy when the heat is on.
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The Must-have at Home OLAPLEX Treatment Products

Olaplex No. 4 Bond Maintenance Shampoo and No. 5 Bond Maintenance Conditioner, is designed to fit into the ever-changing schedule of your clients. Formulated with our high-performing ingredients to rebuild bonds and gently cleanse daily while strengthening, and moisturising.
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The New OLAPLEX No. 6 Bond Smoother

Off the back of the wildly successful, patented technology from Olaplex, a new No. 6 Bond Smoother is now available through Haircare Australia.
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A Decade of MOROCCANOIL Treatment

Moroccanoil celebrates 10 years of oil infused beauty. Since the launch of Moroccanoil in 2008, Moroccanoil Treatment has created worldwide buzz on argan oil.
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The New OLAPLEX No. 0 Intensive Bond Building Hair Treatment

Olaplex No. 0 Intensive Bond Building Hair Treatment is a professional-inspired at-home treatment to prime all hair types for a deeper repair while rebuilding hair bonds, strengthening, and protecting hair integrity.
Inspire

Protect Damaged Hair with MOROCCANOIL

Make damaged hair a thing of the past with the new Moroccanoil Perfect Defense.
Educate

Is Your Hair Salon Re-opening?

Have you recently re-opened your salon, about to, or are thinking about it? It’s important to do what you feel is best for your salon, staff and community.
Educate

How To: Lakmé Teknia Perfect Cleanse Ritual

Learn how to perform the Teknia Perfect Cleanse ritual in 5 simple steps. The perfect service to add to your salon treatment menu.
Educate

Spring Racing Hair: 60's Inspired Waves with CLOUD NINE by Renya Xydis

Whether you're attending Derby Day in elegant black and white, braving Flemington for the race that stops the nation, or simply enjoying a workplace sweep, we've got some great race-day hair inspiration and step by step guides on how to create perfect Spring Racing looks!
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Get the Look with MOROCCANOIL: Margot Robbie at Once Upon a Time Premiere

Margot Robbie made her debut at the LA Premiere for Once Upon a Time in Hollywood with her hair styled by Moroccanoil Celebrity Hairstylist Bryce Scarlett.
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Get the Look with MOROCCANOIL: New York Fashion Week

We loved the NYFW SS2020 looks that Moroccanoil Artistic Director Kevin Hughes designed and created. Use our step-by-step guide to create the amazing looks!