The Hub
The Hub is your center of news, inspiration and education for salon professionals, empowering you to make your clients look and feel their best.
Inspire
Key Hair Trends for 2021
Take a look at the key hair colour and style trends that encapsulate the industry and the world in 2021.
News
New OLAPLEX No.8 Bond Intense Moisture Mask
OLAPLEX has released a new groundbreaking product to their at-home range. A concentrated treatment that moisturises, smooths, adds body, and shine. OLAPLEX No.8 Bond Intense Moisture Mask is now available to shop on Haircare Group.
News
Haircare Group welcomes Philip Kingsley to the family
Haircare Group welcomes iconic UK brand, Philip Kingsley to the family. Their hero product, Elasticizer, is now available for Australian salons.
News
Haircare Australia rebrands to Haircare Group
As we emerge from 2020 and into the new year, the Haircare team is excited to share with you some changes we’re making.
Educate
Moroccanoil's New Volumizing Mist & Leave In Conditioner
Moroccanoil has two new products that landed this year - the Volumizing Mist and the All In One Leave-In Conditioner - which have already become favourites among hair stylists and consumers alike. We spent the day with hair queen Kirsty Anne from James The Salon who showed us how she uses these two products as a hair styling foundation to create a few different hairstyles including a smooth 70's blow dry and a voluminous textured high pony.
Inspire
Lakmé Colour 2021 Campaign
With the dawning of a new year, comes a fresh, contemporary look for Lakmé colour. Take a look into the new campaign.
Inspire
Moroccanoil Hairoscopes
Whether you are a fiery Aries, vivacious Leo, or passionate Scorpio - we have Moroccanoil hair inspiration for every horoscope. Your star sign can predict what’s in store for your career and your love life, so why not your style!
Educate
Evo Bottle Blonde, The Swifter Lifter
Introducing bottle blonde, a professional lightening portfolio that provides complete lightening power and flexibility with clean, even results while respecting people and the planet.
Educate
The Lakmé Curly Method
Curly hair is very trendy, and the curly look —from an afro to the most subtle waves—will be one of the most in demand looks of the year. Lakmé's curly method is a technique developed for hair care and styling that defines curls and enhances their natural beauty.
News
Read The Hub magazine online
Read The Hub magazine online! Click through to see previous issues of The Hub magazine and read articles to inspire and educate, as well as some great tips and tricks for your salon team.
Inspire
Mother's Day 2021 Gift Ideas
Spoil your mum this Mother's Day with these gifts for great hair. The Haircare Group have a great range of Mother's Day deals that your clients will love.
Educate
Reinvent, Recover & Future Proof Your Business
Color Wow Global Director of Training and Education, Giles Robinson discusses the changes that salons have faced over the past year and the key skills needed to succeed and increase your retail revenue in salon.
Educate
How To: Instagram Reels for Hairdressers
Have you embraced Reels on your social media yet? Keeping up with social media trends and changes can be daunting, but never fear, we’ve got you.
Inspire
Lakmé Colour Trends of 2021
Looking for some inspo for your next colour transformation? Take a look at the most popular colour trends for 2021 as predicted by Lakmé Colour.
News
Cult Status Styling: Color Wow
Color Wow continues to turn heads and fill chairs as a haircare and styling brand making waves. Now launching a range of new styling products that are sure to – as the title suggests – wow your clients with a brand that has launched a global phenomenon.
Inspire
Purple Reign
If diamonds are a girl’s best friend, the number one, irreplaceable companion of blondes can’t be disputed – purple shampoo.
Educate
How To: Classic Curl with Cloud Nine
Create a classic curl on your clients using the Cloud Nine Curling Wand using this step-by-step guide.
Educate
Evo salty dog, the Best Salt Spray
Our favourite salt spray, Evo Salty Dog takes out the top spot in Nylon Magazines Beauty Hit List as the Best Salt Spray of 2016! Here are some of our favourite ways to use Evo Salty Dog to get the perfectly effortless hair - just in time for summer.
Educate
Mastering the Colour Consultation
We talk with some of the country’s leading technicians on the how, why and why not of the all-important colour consultation. Master the salon’s most important service and reap the benefits.
News
Olaplex No. 2 Back Bar
Olaplex No. 2 Backbar can also be used in a range of ways on virgin or chemically treated hair to repair and protect. Discover how to implement the Olaplex Express Backbar Mini Treatment and uncover a range of other Olaplex No. 2 Backbar applications below.
News
Evo Happy Campers Wearable Treatment
The now even happier, Happy Campers has morphed into a lightweight, daily styling treatment that moisturises, strengthens and protects hair with an added style boost, it will take you on a trip down memory lane… to the days when your hair looked as carefree and youthful as you felt.
Educate
Get the Look with Moroccanoil: Textured Bob
Moroccanoil celebrates 10 years of oil-infused innovation. Drawing on this theme, Moroccanoil Global Amabassador, Peter Beckett worked with the Journal Magazine to create an editorial collection for Moroccanoil's 10 Year Fearless Beauty campaign.
News
Evo Macgyver The multi-use mousse
Evo Macgyver your way out of hair-threatening situations with Evo’s new multi-use mousse. Slick-it-back, blow-it-out or build-it-up with volume, separation and texture. Whatever your style, with Evo Macgyver, you’ll be prepared for anything.
News
Haircare Group Barcelona Study Tour 2019
Boasting a rich cultural heritage, Barcelona’s jaw-dropping architecture, thriving creative culture, and famous artworks make up this unique education offering from Haircare Australia - the Barcelona Study Tour 2019.
Educate
How To: Moroccanoil Romantic Half Up
Replicate this whimsical, magical, romantic look using Moroccanoil for Paolo Sebastian’s The Nutcracker 2018-19 Autumn / Winter Couture Collection at the opening of the 2018 Adelaide Fashion Festival.
News
Follow Australia's journey to the 2020 Eurovision Song Contest with Moroccanoil
Moroccanoil, the pioneer in oil infused beauty and global leader in professional haircare, announces its position as the Presenting Partner of the 2020 Eurovision Song Contest, the first of a long-term global partnership.
News
Supporting communities affected by the bushfires
We are all deeply saddened and shocked by the devastation that continues to be caused by the fires ravaging many parts of Australia.
News
Haircare’s Coronavirus (COVID-19) Practices
An update on Haircare’s practices as the coronavirus (COVID-19) impacts us across the globe. We will continue to stay up-to-date with the recommended steps, and evolve our response to keep our customers, team members and community safe.
News
Buy Color Wow in Australia from Haircare Group
Introducing Color Wow. You can now buy Color Wow in Australia and New Zealand and Haircare Group is proud to bring this cult favourite to our shores.
News
Backstage access at Eurovision – Australia Decides 2020 with Moroccanoil
Go behind the scenes at Eurovision – Australia Decides 2020 as our Moroccanoil team took care of the contestants’ hair for their scintillating performances at the Gold Coast Convention and Exhibition Centre in February 2020.
Educate
Live Virtual Education
Haircare Australia is proud to announce the launch of our Live Virtual Education Portfolio.
News
Urban Alchemy Launches in Australia
Urban Alchemy is a professional brand which aims to simplify and enrich the lives of hairdressers through a range of products, focused on cleaning your canvas (hair) before you create your art (perform colour services or treatments).
News
WIN a Moroccanoil Eurovision Gold Styling Experience
In celebration of Australia’s journey to Eurovision 2021, MOROCCANOIL are giving you the chance to go beyond the chair and experience a world of editorial styling in a full day photo shoot.
News
Meet the New Evo Haze
Everyone's favourite styling powder, Evo Haze has gone under the knife. The result? A full pump lift for extra plump. Handy refills are now on the menu.
News
Make Your Mark With New Staino by Evo Fab Pro
What's semi-permanent, a direct dye, with long lasting colour - up to fifty washes and oh-so intense it would make a rainbow pale in comparison? Evo Fab Pro unveils Staino.
News
Hair Expo 2019 Recap
The Australian hairdressing community were out in full force across the June long weekend, celebrating one of the biggest hair events on the hair industry calendar – Hair Expo 2019.
News
Sea Change – Business Summit 2019
With full hearts and buzzing minds, we wrap up another year of Haircare Business Summit 2019.
News
SAHBA Hall of Fame
Jan Gauvin, Founder and Director of Haircare Group was inducted into the South Australian Hair & Beauty Industry Association 'Hall of Fame'.
Educate
Lakmé formulas for Coral Colours
It's official - the coral hair trend is here to stay. Whether you're taking cues from vibrant, bold tones or rose-inspired, vintage peach shades, there's a shade to suit every skin tone.
Educate
Express colour treatments for your salon
With current changes afoot across the country, having to close or reduce contact with your clients may leave you unsure how to sustain sales throughout this period.
Educate
Sustain sales with home hair consultations
Diversify your offering and stay connected with your clients to sustain sales during these times of uncertainty and isolation. Consider providing your clients with professional home hair consultation services in the comfort of their own home.
Educate
Salon Reset Tool Box: Navigating the current climate
The current global situation will inevitably change the way we look at doing business. Dedicating time to reviewing business strategies and establishing hygiene and safety procedures that adheres to government guidelines will be vital to the success of our industry.
News
Haircare Group launches Lakmé TEKNIA
TEKNIA is a natural haircare range designed to generate true beauty rituals, experiences and a new way of thinking about the nature of haircare products. Comprising of 9 haircare lines that include shampoos, conditioners, oils and treatments, TEKNIA provides effective solutions in caring for all hair types.
News
CLOUD NINE introduces NEW Sericite & Alchemy Collections
CLOUD NINE hair is taking styling to new lengths... with two salon exclusive elite collections from CLOUD NINE: Sericite and Alchemy. One for you, one for your clients.
Inspire
Evo at-home hair colour maintenance
Clients are looking for hair colour maintenance at home. Give them a hairdresser approved solution. Enter, Evo Fabuloso and Evo Fab Pro!
News
Evo launches Fabuloso Platinum Blonde Toning Shampoo
Stop brassy hair and yellow tones in its tracks with the new Evo Fabuloso Platinum Blonde Toning Shampoo.
News
Evo's Macgyver wins in Cosmopolitan Beauty Awards
Macgyver, the multi-use mousse, is currently the golden child of the Evo style family and it just won the title of 'best hair volumiser'!
Inspire
Customisable Lakmé Teknia Rituals
TEKNIA is a high performing, completely intermixable range of vegan, organic haircare products that can allow you to build a customised haircare ritual, addressing your clients specific needs. Stimulating fragrances, inspired by nature and enhanced with natural essential oils provide a true beauty ritual and a sensory experience.
Inspire
Cocktails but make it hair care
The whole concept of layering products can seem daunting to your customers but as we know, it can allow us to achieve many new styling possibilities. Go on, share a cocktail or two with your clients!
Inspire
Colour maintenance made easy
These unprecedented times have challenged our normal lives. With regulations changing that will ensure the safety of the community, and impact your ability to see clients, home haircare is going to become much more important.
Inspire
Find the perfect take home hair treatment for your client
Over the last year our fast-paced lives slowed down and we were forced to spend more time at home. Whilst life is starting to return to normal, more people have recognised the importance of self-care.
Inspire
Repair damaged hair this summer with Evo
Whether your hair is in need of an SOS from the sun, your favourite heating tools or simply just needs some TLC after winter, we’ve rounded up 5 of our favourite Evo products to keep your hair healthy when the heat is on.
News
The must-have at home Olaplex treatment products
Olaplex No. 4 Bond Maintenance Shampoo and No. 5 Bond Maintenance Conditioner, is designed to fit into the ever-changing schedule of your clients. Formulated with our high-performing ingredients to rebuild bonds and gently cleanse daily while strengthening, and moisturising.
News
The New Olaplex No. 6 Bond Smoother
Off the back of the wildly successful, patented technology from Olaplex, a new No. 6 Bond Smoother is now available through Haircare Australia.
News
A decade of Moroccanoil Treatment
Moroccanoil celebrates 10 years of oil infused beauty. Since the launch of Moroccanoil in 2008, Moroccanoil Treatment has created worldwide buzz on argan oil.
News
The new Olaplex No. 0 Intensive Bond Building Hair Treatment
Olaplex No. 0 Intensive Bond Building Hair Treatment is a professional-inspired at-home treatment to prime all hair types for a deeper repair while rebuilding hair bonds, strengthening, and protecting hair integrity.
Inspire
Protect Damaged Hair with Moroccanoil
Make damaged hair a thing of the past with the new Moroccanoil Perfect Defense.
Educate
Is your hair salon re-opening?
Have you recently re-opened your salon, about to, or are thinking about it? It’s important to do what you feel is best for your salon, staff and community.
Educate
How To: Lakmé Teknia Perfect Cleanse Ritual
Learn how to perform the Teknia Perfect Cleanse ritual in 5 simple steps. The perfect service to add to your salon treatment menu.
Educate
Spring Racing Hair: 60's Inspired Waves with Cloud Nine by Renya Xydis
Whether you're attending Derby Day in elegant black and white, braving Flemington for the race that stops the nation, or simply enjoying a workplace sweep, we've got some great race-day hair inspiration and step by step guides on how to create perfect Spring Racing looks!
Educate
Get the Look with Moroccanoil: Margot Robbie at Once Upon a Time Premiere
Margot Robbie made her debut at the LA Premiere for Once Upon a Time in Hollywood with her hair styled by Moroccanoil Celebrity Hairstylist Bryce Scarlett.
Educate
Get the look with Moroccanoil: New York Fashion Week
We loved the NYFW SS2020 looks that Moroccanoil Artistic Director Kevin Hughes designed and created. Use our step-by-step guide to create the amazing looks!