The Hub

It’s official. The Natalie Anne Slick and Smooth Balm, a viral sensation that frequently sells out, has earned one of the highest honours in the professional hair industry; AHFA’s Best New Hairstyling Product of 2026. For anyone who has been following Natalie Anne, this win felt inevitable. Known for her mission to simplify styling and hair care, Natalie created the balm to bridge the gap between unattainable salon-perfection and the reality of a busy, on-the-go life.

As the industry moves away from high-heat dependency and toward a greater focus on hair health, the tools we use in the salon are evolving with it. For the modern stylist, the goal is no longer just about the finish. It is about achieving mirror-like shine and natural movement while using less heat to protect the hair’s integrity. KALEO’s latest innovation, the Pro Steam Styler, has officially arrived at Haircare Group, bringing a new generation of cold steam technology to your professional salon styling kit.

evo is stepping into a new space with scalp care, adding to their already full concept line up. It’s a logical step for the brand, because as we know, if we want our clients to strive for healthy hair, it starts at the root, and when the scalp is out of balance, whether it is dry, oily, flaky or irritated, everything else is affected. Colour doesn’t last as long, styling loses its impact, and clients tend to feel uncomfortable.

Since its launch in 2014, OLAPLEX has transformed the way hairdressers protect, repair, and style hair. Built on patented bond-building technology, the brand gave colourists the freedom to push creative boundaries while maintaining the integrity of the hair. Today, OLAPLEX has grown into a global icon, trusted by stylists and clients alike to deliver healthier, stronger, and shinier results across all hair types.

There’s nothing better than creating big, glossy, full-bodied hair for our clients, but it takes an even bigger, bolder hairspray to pull it off without the stiffness, crunch, weight, or tackiness that’s often associated with traditional finishing and styling sprays. Enter Color Wow’s latest glam go-to, Texas Hold ’Em Big Hold Hairspray.

First came Dream Coat, the global icon. Now, Color Wow Dreaming Advanced Repair & Resurfacing Treatment Mask takes smooth, glossy, frizz-free results to the next level with advanced repair and resurfacing technology. From the brand behind the world’s favourite styling spray that sells one bottle every minute, Color Wow Dreaming is a luxurious, smoothing mask that treats fluffy, frizzy, damaged strands while delivering flawless, polished results that both repair and resurface. It’s the ultimate add-on to elevate your Color Wow salon services and boost at-home retail revenue.

Reshaping the haircare industry when it launched in 2008, the original Moroccanoil Treatment is now the number one hair oil in the United States¹. Sold in more than 85 countries and stocked in over 100,000 salons worldwide², it remains at the core of the brand’s offering. More than 3 million litres³ have been sold globally, reinforcing its reputation as the foundation of Moroccanoil’s legacy and leadership in argan oil-infused professional haircare.

Natalie talks openly about hard work, education, and building a business that stays true to its roots, while supporting the next generation of stylists.

Developed for fine to medium textures and powered by the same Bond Building Technology™ that stylists and clients trust, the latest lightweight system from OLAPLEX delivers proven results: strength, protection, and visibly healthier hair.

If scalp health, hair ageing, and the visible changes that come with it are regular ‘chair-chat’ topics in your salon, the latest innovation from Color Wow deserves a place in your backbar and retail shelves. Scalp care, hair thinning, hair shedding, and lack of density are all concerns that have quickly become one of the most important categories in professional hairdressing. What was once an occasional mention by clients is now a central focus for hair care and in-salon treatments.

Hair loss, thinning and hair shedding are some of the most common topics that come up in salon chairs across the country. While it’s always been a concern for clients and stylists, the rise of social media has brought increased awareness to the issue, along with a growing number of products that claim to support hair health. But not all products are created equal. Many rely on generic formulas, fillers, or in some cases hard to prove claims. As a result, more clients are seeking nutritional options they can trust to support long-term hair and scalp health as part of their daily routine.

A professional and at-home detox and conditioning repair treatment, the Natalie Anne Haircare's Charcoal Hydrating Repair Mask works to remove impurities, replenish moisture, and improve elasticity, leaving hair softer, smoother, and more resilient.