COLOR WOW THE SCIENCE OF HAIRCARE
Color Wow is a compact, capsule collection of ground-breaking, problem-solvers for colour-treated hair. They’re fanatical about the ingredients that go into their products, fewer formulas, higher performance. The “secret” ingredients are the intangibles…the "people" part of formulations. The passion, purpose, heart and care we pour into every product.
THE COLOR WOW STORY
Color Wow was founded by Gail Federici, a serial “beauty problem solver” with 40 years’ experience in innovative hair care. Each product in the Color Wow range is an industry first, has no equivalents and has one thing in common: every single formula is a ground-breaking solution for a widespread, unmet problem. Determined to give hairdressers smarter, faster, safer ways to style colour-treated hair and achieve never-before-possible results, Color Wow has won 70+ beauty awards, being described as “the Apple of hair care”.