Product Knowledge Courses

Learn all about key products from your favourite Haircare Group brands. From our talented team of world-class educators, learn how a range is formulated, the key ingredients, application requirements and how products work interchangeably and can cocktail together. These classes aim to educate your team on the latest ranges and complementary products, to use in salon and retail for your customers.
 
 
Our courses cover:
  • Evo, Lakmé, Color Wow, Reuzel and more brand ranges showcased
  • How to offer in salon services and at home regime
  • Science and opportunities each brand range offers

OLAPLEX Prerequisites

LIVE WEBINAR

Ensure that your salon can fully harness the power of OLAPLEX with this essential session on OLAPLEX. Get comfortable with the OLAPLEX science; how and why it transforms every client’s hair. Discover the range of different services for different desires and budgets. Armed with our updated professional analysis and consulting methodology you will give your client a memorable service, increasing loyalty and retention, with the added benefit of driving average spend to maximise revenue. Understand and advise clients on how to receive the full benefits of the OLAPLEX home regime.

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Moroccanoil Essential Foundations

LIVE WEBINAR

The MOROCCANOIL Essential Foundations course is everything you need to know about the brand and products to get the best results every day. Join Violet Sainsbury, MOROCCANOIL International Account Manager who will provide you with the knowledge, tools and support to make the most out of the MOROCCANOIL Products. Suitable for anyone new to the brand or those who want to elevate their knowledge and use of the MOROCCANOIL product portfolio.

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COLOR WOW Product Knowledge

LIVE WEBINAR

In this product knowledge class, learn about the new Color Wow product range, including the cult favourite, multi-award-winning anti-humidity spray, Dream Coat. Master fundamental knowledge of the new Color Wow range. Learn how to use Dream Coat to achieve the glass hair look made famous by celebrity stylist, Chris Appleton. Understand how Color Wow treatments offer a retail benefit for your salon.

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Lakmé TEKNIA Inspiring Natural Beauty Product Knowledge

LIVE WEBINAR

The new TEKNIA haircare range delivers an all-in-one spectacular package of sustainable practices with organic, vegan ingredients and exceptional results. This powerful course will empower you with the knowledge, science and opportunities this new range offers. Understand how the NEW Treatment rituals can deliver both in-salon and at home.

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Lakmé Aura Smooth Revolution Product Knowledge

LIVE WEBINAR

This class delivers efficient incremental services that add to salon revenue, results in healthier hair and cut down styling time. Learn the power of Lakmé’s new vegan, biotechnological hair smoothing treatment, Aura. Get a step-by-step breakdown and consult methodology for this in-salon routine that delivers hair results that are more manageable and faster drying.

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Evo Knowledge Master Product Knowledge

LIVE WEBINAR

Learn the sorcery behind mixing and matching the evo ranges to create bespoke products for your client’s deepest hair desires. Leave this class as a magician, ready to take on any form of hair magic…

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Reuzel Devil's in the Details Product Knowledge

LIVE WEBINAR

Unleash your inner "Scumbag" with Reuzel. Delve deep into the story behind the brand and discover how the Schorem Barbers from Rotterdam established the Reuzel brand to lead the way in the Barber movement. Expand your knowledge of the craft of barbering, and the fit-for-purpose range of Reuzel products that suit all hair types, styles and technical abilities. 

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Train the Trainer Virtual/Digital Deliveries

LIVE WEBINAR

Champion the new norm in Virtual/Digital delivery. There is a substantial difference in chatting on zoom to delivering an impactful entertaining session that ensures information and or learning outcomes are delivered and retained.

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