How to Promote Holiday Gifts

With the Holiday Season fast approaching, why not help clients with their Christmas shopping and finding the perfect gift - the gift of great hair!

It’s time to start talking to your clients about how their Christmas shopping can be done through your salon. Whether you’re fully operational or affected by Covid restrictions, there are ways to promote your salon as a one-stop-gifting shop!

Give your clients the gift of choice and luxury for their Christmas shopping experience this year – the Haircare Group Christmas offers include a variety of your favourite products from our range of premium brands, as well as limited edition gift sets and promotions with savings that you can pass onto your clients. 

Whether they’re looking for Secret Santa gifts, teacher’s gifts or Christmas hair gifts for friends and family, your clients can have their shopping done before their colour has finished processing! 

How can you promote your Salon Holiday Gifts?

By promoting your latest range of holiday gifts across multiple channels, you will reach more customers and remind them of how they can have salon style hair at home - and support their local salon at the same time!

1. Promotional Assets

Updating any physical promotional assets such as mirror clings, counter cards or posters helps your salon look fresh and reinvigorated for your regular clients. Even optimizing the presentation of the products by displaying them on a shelf, front desk or display window will attract, engage, and motivate your client towards making a purchase.

Ensure that your digital assets are up to date: social media accounts, email and SMS text messaging assets. Whether your business is currently affected by restrictions or not, digital assets are a great way to communicate with all clients, as well as generating new leads and appointments.

2. Be Direct

Reach customers who don’t regularly come into your salon, by telephone, text message and email. 

Are you calling your customers to book them in for an appointment, reminding them of their appointment, or just checking in?  Take the opportunity to let them know about your Christmas range.  Who knows? They may even treat themselves! 

Setting up automated text messages that are short and sweet will also help keep your salon top of mind for customers. Highlight gift sets that come with free products or limited-edition boxes, showing your customers the value and offer that your packs have.

Inspire your customers to shop with you! Consider emailing them inspirational ‘how to’ content or theme your emails with subjects such as summer heat hair protection, holiday gifting ideas or holiday styling inspiration. 

In these emails, you can call out special deals that you have, sets that come with free products or limited-edition styling boxes. 

3. Social Media

Start sharing Christmas and summer themed content (posts, reels and stories) across your Instagram and Facebook accounts showcasing your products and promotions early to keep your salon top of mind when it comes to gifting considerations. Some content ideas include unboxing a gift pack, stocking fillers or gift ideas under a certain budget, showing a product in use, or sharing a Christmas themed display of products or ‘shelfie’ from your salon. Video content such as reels usually receives the best engagement, so have a go at recording yourself showing your top products or gift ideas, favourite Christmas styling looks or summer treatments. You can also promote your posts through Instagram advertising to reach a wider audience.

TOP TIP: Regular and consistent communication across all your salon channels ensures the message reaches your audience promptly. Consider creating a communications plan/ content calendar to keep your salon accountable during this busy period.

Promoting your new offering across all of your salon channels ensures the message gets out promptly, regularly and consistently. It’s a great idea to consider creating a communications plan/calendar to keep your salon accountable and ensure there is an adequate frequency of communication with your customers. Especially during this busy period!