Behind the Brand: Framar


Framar are well-known in the hairdressing community for making the most fun, creative and effective hair colouring tools for stylists.

Previously known as Foil It, Framar rebranded in 2012 to reflect their family values and the love story that started it all. FRAnk + MARia = Framar

The love story of Framar

A chance meeting brought Framar founder Maria together with her future husband Frank when she went to his salon to get her hair done in 1978. Little did she know this salon visit would turn into a love story and be the start of a successful global business.

Three years after the pair met, they married and started working together, leading to the idea for Framar. After spending countless hours cutting foils for the salon, Maria decided to create a foil product specifically designed for colouring hair. At the time using foils in the hair colouring process was a newer concept that was only starting to gain traction. Despite this emerging trend, hairstylists weren’t provided with the luxury of choice they enjoy today, and most were limited to the use of kitchen foils.

Maria envisioned creating a product that was efficient and practical for stylists to use, and in 1986, Framar became the first company to manufacture and sell foil for hairstylists in Canada. More than 35 years later Maria and Frank are still at the helm of the business, joined by three of their sons who’ve become a driving force behind introducing Framar to stylists worldwide. Currently Framar is distributed in over 70 countries and is now available through Haircare Group in Australia.


The foils of your dreams

Since the beginning Framar has led the way in colouring tools for stylists. Sticking to their original inspiration, foils still play a big part for the brand who like to add spice to everything they do. Benefitting from the feedback of over 35 years’ experience behind the chair, Framar tools are the perfect combination of style and substance. They’ll instantly grab your attention with their colourful, aesthetically pleasing patterns, and improve the quality of your craft with their innovative product design. 

Some of our favourites include the Pastel Switch Pop Up Foils which rotate between a darling lilac and charming mint, allowing you to keep track of highlights and lowlights or to simply create a satisfying full head of foils in dreamy pastels. We also can’t go past the Rosé All Day Embossed Foil Roll –both for its beautiful colour and embossed texture, designed to prevent the foil from slipping.

For those living on the dark side, don’t worry there’s something for you too. Framar’s Back In Black Pop Up Foils are sure to cater to your needs. There's a foil to suit everyone in the Framar range.

Brushes for days

You can’t specialise in colouring tools without colouring brushes. Framar provide a range of brushes suited for different needs throughout the colouring process. For an extra-wide colour brush to get big jobs done fast opt for the Big Daddy Brush Set and for detailing work from root tapping to balayage blending use the Detail Brush Set.

“I am obsessed with Framar products! I love their foils because of the embossed texture, and the color brushes allow the blend to happen without even trying. Framar tools make my life so much easier to beautify my clients every day.” Founder of Larisa Love Salon @larisadoll

For fun, unique, and high quality hair colouring accessories, shop Framar's range of products - available online now.

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