Get it Right and Keep It Bright

purple-reign-featured-image-0221_1200x560_v2.jpg

Don’t let brassy blonde get you down, look at this staple category with the best care for blonde hair. 

A refresher purple or blonde shampoo works to tone blonde hair, increasing the colour deposition of the violet pigments in the hair. On the colour wheel, the opposite of yellow is violet, therefore the violet pigments in purple shampoo help to remove unwanted yellow tones in the hair, reducing brassiness and keeping hair bright by prioritising both hair quality and colour. Similarly, Tonors, Masks and Treatments work wonders to bring blonde back to life, ensuring a healthy dose of nourishment to colour-treated locks.  

Need a recipe for blonde success? We've got you covered with our breaking blonde survival guide. 

EvoGet-It-Right-and-Keep-It-Bright_article-image-1.jpg

Evo Fabuloso Platinum Blonde Toning Shampoo 

What it is: A strong toning shampoo that neutralises unwanted brassy, yellow hues to leave hair toned, cleansed and revived. 

Best for: Banishing brassiness due to its stronger pigment 

Evo Favuloso Platinum Blonde Colour Boosting Treatment  

What it is: A maxed-out pigment treatment for blonde and platinum hair that provides a healthy dose of nourishment  

Best for: Banishing brassiness due to its strong pigment  

OLAPLEXGet-It-Right-and-Keep-It-Bright_article-image-6.jpg

No. 3 Hair Perfector 

What it is: Take home treatment for clients that actively repairs and rebuilds broken bonds in the hair. 

Best for: Clients to maintain strong, healthy hair at home  

No. 4P blonde Enhancer Toning Shampoo 

What it is: Highly concentrated purple shampoo that cleanses, tones and repairs while keeping hair hydrated from roots to ends.  

Best for: Banishing brassiness due to its stronger pigment  

No. 5 Bond Maintenance Conditioner 

What it is: A reparative conditioner formulated to strengthen, hydrate and protect the hair.  

Best for: Eliminating damage and frizz for healthy, shiny hair.

Philip Kingsley Get-It-Right-and-Keep-It-Bright_article-image-5.jpg

Pure Blonde Booster Shampoo and Conditioner 

What it is: A clarifying shampoo to neutralise brassiness and cool warm tones.  

Best for: Brightening and maintaining blonde due to less pigment.  

Pure Blonde Booster Mask 

What it is: a nourishing and clarifying hair mask designed to neutralise brassiness and cool warm tones 

Best for: smoothing, hydrating and brightening blonde  

Moroccanoil Get-It-Right-and-Keep-It-Bright_article-image-4.jpg

Blonde Perfecting Purple Shampoo & Conditioner 

What it is: A colour-safe toning shampoo and conditioner with violet pigment to neutralise brassy tones
 
Best for:  Neutralising brassiness and maintaining tone with strong to medium pigment  

Light treatment  

What it is: An Argan Oil infused treatment for long-lasting smoothness, manageability and radiant shine 

Best for: creating a foundation for styling your luscious locks

Lakme Get-It-Right-and-Keep-It-Bright_article-image-3.jpg

TEKNIA White Silver Shampoo 

What it is: A toning shampoo that eliminates unwanted yellow highlights while moisturising and softening 

Best for: Brightening and maintaining, less pigmented 

TEKNIA White Silver Mask:

What it is: A brightening mask that repairs and protects all types of blonde hair while moisturising and softening 

Best for: Giving blonde back its luminosity, purity and shine.  

Toner Pearl  

What it is: An ammonia and PPD-free pearl toner that neutralises unwanted yellow highlights.  

Best for: Leaving the hair soft and shiny to achieve luminous hair 

Color WowGet-It-Right-and-Keep-It-Bright_article-image-2.jpg

Color Control Purple Toning Mousse

What it is: A leave-in styling foam to neutralise brassy tones in blonde hair 

Best for: brightening and maintaining with less pigment 

Enhance, brighten, maintain and give shine with a range of products to give your clients the best, brilliant blonde.