THE STORY BEHIND SUAVECITO
Suavecito, widely known as a cultural phenomenon, is a male grooming brand that is showing no signs of slowing down. The product range spans across hair, beard, face, and body, with both retail and professional sizes available. The winning combination of quality, ease of use and scent makes Suavecito products perfect to use in both the barbershop/salon and at home.
How it all started
The brand started when two brothers and their childhood friend couldn’t find a pomade that held their thick Hispanic hair in place and had an appealing scent. They decided to take matters into their own hands and started experimenting with different formulas and looking for feedback in the community. “It was made by real people, for a real purpose, in a real environment. Suavecito pomade was shared, reviewed, and tested by friends in bands, barbershops, tattoo shops, and at car shows.” Suavecito co-founder Pedro Adame. Eventually, they created the perfect pomade that had the strength and scent they were looking for.
The signature suavecito scent
From there the pomade left the small circle of friends and family and made its way in zip lock baggies and Tupperware containers to barbers who were eager to get their hands on it. The positive feedback on the formula and scent which is now known as the ‘Signature Suavecito Scent’ was overwhelming. Due to the popularity, the creators agreed it was time to put a name to their treasured creation and that’s when they agreed on Suavecito. “In Mexican culture, that word represents a gentleman that is ‘smooth’ and ‘well-groomed’, so the name stuck.” Pedro Adame.
As demand increased, the Suavecito range expanded to include more grooming products such as beard oils, grooming sprays and shaving creams to combs and professional grade barbering products. Skyrocketing the brand to where it is today.
A company devoted to the culture and its supporters. A company not devoted to itself. No ego. This is Suavecito.