HOW DID SUAVECITO GROW TO BECOME A CULTURAL PHENOMENON?
Suavecito was not born and raised in a lab or at a typical hair convention like most brands on the market today.
“It was made by real people, for a real purpose, in a real environment.”
Suavecito pomade was shared, reviewed, and tested by friends in bands, barbershops, tattoo shops, and at car shows. Because of this, Suavecito became respected and promoted by those within these communities and it created a strong cult following. Other brands try to manufacture this culture or hire marketing companies to create an image, but the consumer can usually see through this as artificial.
How does Suavecito give back to the community?
We were raised from very humble beginnings in a gang-infested part of California where opportunities were bleak. The odds that an internationally recognized company could grow in these circumstances were extremely low so instead of moving the company out of this environment, we decided to keep Suavecito planted in its roots here. Suavecito has committed itself to sponsoring and donating to programs that help under-privileged youth with mentorships, internships, and scholarships to increase the odds of success within the community that raised them.
What makes Suavecito products unique?
Suavecito products continue to be formulated and tested in real-world environments by the same group of people that started the company. This means that the level of integrity and care that went into the first product that made the company famous is the same today with every new product that is released. We do not rely on a laboratory technician or an ‘expert’ to tell us that a product works.
How would you describe the ‘Signature Suavecito Scent’?
The Classic Suavecito Scent is completely original, an energizing musky blend of spice and zest that awakens senses and one that is versatile for all environments.
WHAT IS A SUAVECITO PRODUCT EVERY MAN SHOULD HAVE IN THEIR LIFE?
Suavecito Firme Hold is the best product to really have in your arsenal because it is the most versatile hair product there is. You can decrease/increase the strength by adding water or applying it to different dryness levels of hair. You can also start experimenting with Suavecito Matte and Clay to start tweaking different hair styles depending on your mood.