Introducing New MOROCCANOIL Blonde Perfecting Purple Conditioner

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We know that you and your clients know and love the Moroccanoil Blonde Perfecting Purple Shampoo…

So we are very excited to introduce its new bestie, the Blonde Perfecting Purple Conditioner. A match made in heaven, this duo will work to eliminate unwanted brassy tones, enhance vibrancy and gently detangle and soften the hair.

Similar to its counterpart, the award-winning MOROCCANOIL Blonde Perfecting Purple Shampoo, this gentle conditioner works to smooth and soften hair while offsetting unwanted brassiness in blonde, lightened brunette, or grey hair. Featuring MOROCCANOIL ArganIDTM technology, this colour-safe formula delivers the antioxidant powers of argan oil deep into the cortex, while helping to seal the cuticle and impart brilliant shine.

Achieving blonde hair or highlights can reveal unwanted yellow and orange undertones. Grey hair is also prone to yellowness due to pollution and environmental factors. The new MOROCCANOIL Blonde Perfecting Purple Conditioner deposits violet pigments on the hair with each use to counteract these brassy tones. This lightweight conditioner is also deeply nourishing, improving hair’s manageability while gently detangling.

“As a brand, we continue to evolve and formulate innovative products that deliver professional results for both our consumers and salon community, We saw an opportunity to create the perfect counterpart to our ultimate purple shampoo, and we’re thrilled to have the purple conditioner as the latest addition to the MOROCCANOIL Color Care line.” - Carmen Tal, MOROCCANOIL Co-founder

KEY INGREDIENTS

MOROCCANOIL ArganIDTM Technology: Positively charged micro-capsules are attracted to the negatively charged hair fiber, infusing the antioxidant powers of argan oil into the cortex of the hair while simultaneously helping to repair and seal the cuticle.

Amino Acid Blend: Offers color protection and repair benefits to strengthen the hair structure. Improves color retention and enhances shine while detangling the hair.

Violet Pigments: Impart color and visual effect to enhance depth, dimension, and provide a natural-looking sheen. These rich, iridescent pigments also have a satin luster and superior coverage properties.

HOW TO USE

  1. After shampooing with MOROCCANOIL Blonde Perfecting Purple Shampoo
  2. Massage MOROCCANOIL Blonde Perfecting Purple Conditioner into hair for 1–2 minutes
  3. For enhanced toning, leave Blonde Perfecting Purple Conditioner on for up to 5 minutes. Rinse well

Salon Tip: Use in the salon for toning after lightening to achieve the perfect blonde or recommend to your clients to help them keep their blondes beautiful and brass free in between salon visits.

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