Haircare Australia rebrands to Haircare Group

Haircare Australia rebrands to Haircare Group

As we emerge from 2020 and into the new year, the Haircare team is excited to share with you some changes we’re making.

Firstly, Haircare Australia and Haircare New Zealand will now be known as Haircare Group, a unified name and brand to further align the Australian and New Zealand divisions.

“We’re entering a new era of the business,” Says Garth Gauvin, Haircare Group Managing Director, “And as part of this, we want to make sure that we’re set up for the future.

We currently operate as one across Australia and New Zealand – our teams are fully integrated – and this is a great opportunity for us all to be united not just in our day-to-day roles, but in our overarching brand and vision, too.”

This vision has also been driving some behind-the-scenes projects. “Haircare Group’s ambition is to become the partner of choice for salon businesses, providing total salon solutions that help our customers to spend more time doing what they do best – making their clients look and feel their best”, says Garth.

Over the next few months, Haircare Group will be unveiling some exciting digital initiatives, which will streamline how our customers are able to interact with us, making it quicker and easier. “We know this is something our clients have been asking of us, and we are pleased to be able to introduce these technology lead initiatives to our clients through 2021.”

A further part of the future direction is the creation of The Hub, our magazine and blog content, to give you ongoing access to the growth and goings on in the hairdressing industry. The Hub will be a centre of inspiration, education and product knowledge for salon professionals, featuring articles from people in all areas of the industry.

“We’ve been working really hard to understand our customers’ needs,” Adds Garth, “The Haircare Group is built on understanding and being integrated in the hairdressing industry, so as a company, we want to be the best possible business partner for salon businesses, empowering salon professionals to create their best work and make their clients look and feel amazing.”

We’re really looking forward to great things for the industry in 2021 – it’s going to be an exciting year!

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