Image Credit : Lexi Lephor
Creative Director for evo, Nicole Kae, led the hair direction backstage and said the two brands’ shared synergy made the perfect partnership to celebrate Youkhana’s inclusive collection.
“Youkhana’s garments are exceptional, with so many intricacies and a whole lot of braiding and plaiting techniques - a hairdresser’s eye candy! It was all about the individual and escaping reality for a moment” said Kae. "I wanted to mimic the braiding in the garments, but have it unravelled so you get a cool ‘just been plaited’ vibe. Each model had curvature details and edging on their hairlines and it was important that each was slightly different, because people aren’t the same and it was more about suitability. Think cousins not siblings."
The hero products used to execute the Youkhana hair looks included: