A HAIRDRESSER’S GUIDE TO INSTAGRAM REELS: EVERYTHING YOU NEED TO KNOW
In August 2020 Instagram launched Reels, a new way to record 15 to 30-second clips set to music. Similar to TikTok, Instagram users can record and edit 15 to 30-second video clips set to music and share them to their Stories, Explore Feed, and the new Reels tab on a user’s profile. If TikTok’s rise to popularity is anything to go by, this new feature is worth getting in on the action, and quickly! The feature is being favoured by the Instagram algorithm, which means the platform will let more people see your Reels video compared to an image or news feed video post. Reels are being heavily featured in the ‘Explore’ tab which means your Reel can be shown to new accounts who aren’t following you already. The hairdressing industry is a perfect fit for Reels. Hair cutting, colouring and styling content is very visual, and video content is proving to be more ‘thumb-stopping’ and effective at demonstrating sales results. So how can you use them in your salon marketing strategy?
1. FILM LIKE A PRO
First things first, we want to make high quality, beautiful video content that highlights your day-to-day salon activity and your stylists’ abilities. There are many tips that will help set you up for success and ensure the footage you film is going to be engaging. Here’s our video content creation checklist:
Wipe your camera lens of any finger marks or dirt before hitting record.
Natural light is a must! Avoid grainy or hazy footage by filming with your face facing a window. Always test out your light and move to another location if the footage does not look crisp.
Stabilise your footage. Film with a steady hand or using a tripod.
Film on an iPhone 7 at a minimum (anything higher is a bonus). Make sure your IOS Apple software is up to date.
Ensure you capture on camera the before, during and after hair.
At each of these stages (before, during, after) also film a consistent “transition”. A transition could be putting your hand up to the camera, jumping in the air, clicking your hands, zooming into the hair, covering the camera with a cape… keep an eye out for trending ones!
Once you’ve got your footage, we recommend editing it in an app called InShot. When editing footage, make sure you cut out any repetitive sections and speed up the footage if needed.
When uploading your video, ensure you choose a cover image that’s attention-grabbing. Don’t let it default to the start of the video. Add a trending song and make sure the caption is punchy.
2. MAKE IT RELATABLE
Make people laugh and see themselves in your content by focusing on topics, hair problems and everyday hair styling that is relatable to everyone. This offers a great opportunity for your business to show a more human, less picture-perfect side — which can be great for building genuine relationships and strengthening your own client and salon community.
3. MAKE IT EASY TO RECREATE: DIY HAIR TIPS FROM SALON EXPERTS
Think about virality. What is easy for others to recreate (both hairdressers and clients) and put their own spin on? The more accessible your Instagram Reels are, the more likely they are to turn into trends. Posting educational and ‘how-to’ hair and beauty content is a great place to start. For example, use professional hairdressing techniques such as colouring, balayage, intricate hair curling or hair cutting and convert these salon skills into how your audience can do this at home, or how they can achieve the look at your salon.
Create a consistent format and theme that people can easily recognise as yours and your salon, hair styling team. This means shooting your content in the same space, with similar edits and common content threads. These social branding elements subconsciously remind your followers to stop scrolling and tune into another episode.
This doesn’t mean you have to learn dance choreography (but it doesn’t hurt to try!). Trying out a trending video style and putting your own spin on it has huge opportunity for virality. There’s trending content specific to the hair industry like the “Toast Test” where you can demonstrate the power of heat protection in hair products. Spend time looking at Reels on the platform from across the globe as well as industry peers and gather inspiration and ideas from what is working on the platform.
Just like a good skincare regime, looking after your scalp as part of your hair care routine is vital to achieving healthy, strong hair. Whether it's a weekly mask, regular scalp exfoliation or daily dandruff maintenance, we’ve taken some of the guesswork out of how to care for your scalp. In this article, you’ll discover possible causes that might be triggering poor scalp health, how to treat symptoms and the best way to maintain a healthy (and happy) scalp!
As a proven superstar ingredient, there is no denying the power of Argan Oil. Packed with Vitamin E, fatty acids and antioxidants that repairs and revitalises hair, Argan Oil-infused products have been transforming hair for decades.
A large part of the modern Argan Oil story are the pioneers in Argan Oil-infused hair care, Moroccanoil. Moroccanoil’s diverse range of hair care, colour care and styling products have been must-have salon additions since the brand’s launch in 2008. Capturing the essence and power of the natural oil, Moroccanoil helped revolutionise the way we use Argan Oil at home and in our salons.
Here's why we love this ingredient so much, and how to use it in the salon and at home for the best results.