WE’RE COMMITTED TO SUSTAINABILITY, JUST LIKE OUR SALONS

Haircare Group is making a commitment to reducing environmental impact and increasing our positive impact to the broader community. We support various charities, environmental causes and have a commitment to do better.

And we’re not the only ones. At Afterpay Australian Fashion Week back in June 2021, Bassike presented its first carbon neutral runway show.

Working closely with Pangolin Associates, an Australian sustainability, carbon and energy management specialist, Bassike was able to offset all emissions created by the show through partnering with Forests Alive Tasmania and Brazil Amazon Rainforest Project.

We understand that the hair industry is complex. That foils are a way of life, that water is a necessity and that salons are reliant on brands to do the right thing so that you can have great products that you are proud of – in performance, style and their sustainable practices.

Well rest assured; your favourite hair brands are doing their part to become more sustainable. Explore a few of our favourites below.

1. PHILIP KINGSLEY

With 1 million Philip Kingsley products produced in a year, Philip Kingsley bottles are now crafted from sustainable and recycled materials: Sugarcane bioplastic and Post Consumer Recycled (PCR) Plastic. 

Post Consumer Recycled (PCR) plastic crafted from discarded plastic such as drink bottles, and sugarcane bioplastic made from sugarcane derived ethanol, which is better for the environment. Philip Kingsley have also pledged to: 

• Remove 95% of cardboard product from their shelves. 
• The final 5% of cardboard is FSC-certified stock, supporting sustainable forestry. 

Fun Fact: The process of producing plastic from sugarcane is carbon negative. Carbon emissions? How about carbon omissions!

2. EVO

With packaging that incorporates green PE and PCR, Evo also uses FSC certified recyclable paper for their hardwood brushes and printed materials. 

They offset their operational greenhouse gas emissions, utilise solar at operational and manufacturing levels and purchase certified carbon credits to help fund revegetation projects. 

Evo also partner with Green Circle Salons to help repurpose salon waste and create a more sustainable professional haircare industry and use their team sessions to plant trees in the community.

3. MOROCCANOIL

In July 2022, MOROCCANOIL transitioned to the use of 50% post-consumer recycled plastic in the bottles for all shampoos and conditioners and combined with the post-consumer recycled plastic already used in the packaging for other MOROCCANOIL products, this will reduce the consumption of virgin plastic across the brand by more than 500 tons over the next five years. 

“We recognise as a brand that we have a lot of work to do, and are committed to ensuring we do our part as we actively look for ways we can become more sustainable across all aspects of the brand and contribute to this global movement to save our planet.” said MOROCCANOIL Co-founder Carmen Tal. 

In addition to the brand’s new initiatives, MOROCCANOIL continue: 

• The brand’s best-selling MOROCCANOIL Original Treatment is sold in glass bottles that contain up to 40% recycled glass and are 100% recyclable. 
• Since 2018, MOROCCANOIL has been a trusted partner of Green Circle Salons, an organisation that aims to recycle and repurpose up to 95% of beauty waste at hair salons. 
• Reducing greenhouse gas emissions by utilising solar power at the primary MOROCCANOIL factory. Since the launch of the brand, this has prevented approximately 80 tons of CO2eq per year in GHG (greenhouse gas) emissions.

4. olaplex

When it comes to environmental matters, prevention is better than cure. OLAPLEX strives to give back to Mother Earth what Father Time takes away. Their mission as a company is to spread wellness, starting with the integrity of your hair and their cruelty-free, nontoxic formula promotes wellness in hair without threatening the environment. 

They believe that OLAPLEX benefits go beyond healthy hair; that by providing tools to repair hair, your client will wear their hair more confidently, thus boosting their self-esteem and wellness. OLAPLEX applies that same ethic to the way their company impacts the environment: they understand that they are responsible for creating as little harm as possible to the environment as a company. 

OLAPLEX are devoted to developing and maintaining sustainable products with environmental, social, and economic benefits while protecting public health and the environment. 

Calculating their positive impact to the environment annually by using their Environmental Paper Calculator, OLAPLEX have a range of sustainable practices and as a result: 

• Saved 27m gallons of water.
• Prevented 17m pounds of GHG (Greenhouse Gasses) from being emitted into the environment.
• Saved 21k trees from being cut down.
• Saved 9k acres of US land from deforestation.
• Limited secondary packaging.

5. LakmÉ

Lakmé are committed to protecting the planet and have made sustainability a central part of their strategy. Believing in sustainability and promoting the creation of products that defend a conscious beauty, Lakmé know that taking care of our environment is an act of responsibility and future. They do this by: 

• Eco-friendly formula: All Lakmé products are vegan and comply with Ecocert Greenlife Natural and Organic cosmetic standards. And, they are cruelty free. 
• Sustainable Production Processes: Lakmé develops products according to the protocols established under ISO 22716 Good Manufacturing Practices on Cosmetics. They reduce their consumption of energy resources, such as cold production processes, solar panels to generate clean energy, and the CIP cleaning system to recycle used water. 
• Green packaging: Lakmé uses packaging made from recycled materials, such as PET, or sustainable sourced materials, such as green polyethylene (‘I’m green’). They are all 100% recyclable. Lakmé has carried the Ecoembes symbol since the start which promotes and encourages responsible recycling management.