Our Story

Moroccanoil's story began when co-founder Carmen Tal was travelling in Israel. She had her hair coloured, but the process left her hair badly damaged. A friend took Carmen to a salon, where Carmen experienced a restorative hair oil treatment for the first time. Carmen loved the transformation of her hair from damaged, dry, and lifeless to shiny, smooth, and manageable.

Inspired by the results, Carmen researched the unique benefits of various oils on the hair. At the time, oil was not a popular ingredient in hair treatments, but Tal and her husband teamed up with a group of visionaries to perfect an amazing formula: Moroccanoil.

Moroccanoil contains a proprietary blend of argan oil that is rich in vitamins A, E, and F (omega-6) to improve elasticity and provide powerful antioxidant protection. The one-of-a-kind hair treatment also contains UV protectors and phenols to shield against environmental stressors.

With a wide assortment of nourishing, antioxidant-rich hair products and collections ranging from Color Care to Repair, there's truly something for everyone.