Why Hair Needs Hydration and How To Upsell Treatments In Your Salon

533Lakme_1200wx560h.jpgSelf-care and winter go hand-in-hand. It’s a no brainer.

Clients feel the effects of winter on their hair and skin: Not only is hair more brittle and prone to dulling colour and breakage in the colder months, but skin is also drier. And the best defence against dry, brittle and prone to breakage hair? It’s the same remedy as our skin– hydration.

WHY IS HYDRATION SO IMPORTANT FOR THE HAIR, ESPECIALLY IN WINTER?

  • Cold, dry air can dehydrate hair
  • Hair is more prone to breakage without hydration 
  • Lower temperatures give hair more static, dull colour and add dryness  
  • Extreme temperature changes dry out hair – going from cold outside to warm inside (thank you, heaters!)
  • Prolonged exposure to water – especially hot water – can damage skin and scalp barriers, disrupting the balance of bacteria around the hair follicles, which affects hair growth.

If your clients can’t be on a European vacation (seriously, is everyone in Europe now?!), the least they can do is treat themselves at the basin.   

Everyone loves that ‘salon-fresh’ feeling and it’s about how the hair feels, as much as how your client’s hair looks when they leave your chair.

Winter hair treatments are a great way to give your clients some extra added hydration, a more luxe experience, preserve their colour and most of all, improve their hair health.

From a salon perspective, treatments are a great addition to your clients’ service because:

  • They increase revenue
  • Gives your team the opportunity to educate your client on hair health
  • Helps make styling easier in the chair
  • Maintains, extends or showcases your clients’ vibrant colour
  • Gives the client hair they love to touch – seriously, how many of us have flinched when a client can’t stop feeling their own hair, disrupting the just-created waves?

Maya Angelou had it right, when she famously said: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”  As salon professionals, this extends not just to the feeling a client has when they leave the salon, but their experience in the chair and at the basin, too.

Below, we look at some of the best salon hair treatments that offer hydration and care, and how you can promote them to your clients this winter.

MOROCCANOIL ORIGINAL TREATMENT

WHAT IT IS:

Restoring and reviving damage from colour, chemical processes and environmental aggressors, this holy grail product is alcohol-free and is instantly absorbed into the hair without leaving greasy residue.

Formulated with Argan Oil, Linseed Extract and Vitamin E to detangle, smooth and add shine to the hair, this is the holy grail product that is a must-have for any client who is serious about their hair health, without wanting a full treatment.

HOW TO SELL IT TO CLIENTS: 

Upsell this one by training your team on the versatility of the MOROCCANOIL Original Treatment – adding to wet hair prior to a blow dry will speed up drying time, use as a cutting lotion or finishing oil.   

The fragrance stays with the hair long after clients leave the salon and the cosmetic feel of the hair is something that they will remember.

OLAPLEX N°.3

WHAT IT IS:

A take-home treatment that reduces breakage to visibly strengthen the hair, improving it’s look, manageability and feel.  We love the OLAPLEX system for hair that needs an extra bit of TLC, and for clients to maintain their hair health between salon appointments.    

HOW TO SELL IT TO CLIENTS:

We love hearing that some salons build an OLAPLEX treatment into every colour service, which provides you an insurance policy for your client’s hair and the client leaves with healthy looking – and feeling – hair.   

Don’t forget that Olaplex N°.3 Hair Perfector Treatment is a great one for clients to use at home between services – whether it’s paired with a face mask and a glass of wine or worn to a yoga class with the hair slicked into a bun, a client can get creative with how and when they inject that needed hydration and repair into their hair!

COLOR WOW DREAM COAT

WHAT IT IS:

The #1 anti-frizz treatment spray is an iconic product itself – used to create Chris Appleton’s glass-like icon style, this miracle treatment lasts 3-4 shampoos when blow dried into the hair with tension.

Cloaking the hair in a water-soluble invisible shield, water repels off the hair, leaving your client with smooth, silky, glass-like strands.

HOW TO SELL IT TO CLIENTS:

Giles Robinson, Global Director of Education and Training says that the key to this treatment is retail.  “It’s important you go the extra mile when retailing products to your clients,” Says Giles, “You have to create a retail experience and make a small investment for a big reward.”

To properly educate your client on using this ultra-glam spray, Giles suggests adding Dream Coat to your salon treatment menu, using a retail size bottle on the client, educating them on how to use the product, then giving them the rest of the bottle to take home and use for themselves.

That way, they’re getting a treatment and a retail experience in one, paired with education – all wins!

Dream Coat is also a great one to upsell to your clients through social media – the before and after results speak for themselves!

PHILIP KINGSLEY ELASTICIZER

WHAT IT IS:

This award-winning pre-shampoo treatment is the world’s first pre-shampoo treatment, and works to restore bounce, elasticity and shine to the hair. Plus, if it’s good enough for Audrey Hepburn, it’s good enough for us, right?!

HOW TO SELL IT TO CLIENTS:

“We put a huge amount of care into each product we formulate as we are only as good as how we make our client and customers feel.” Says Anabel Kingsley, Brand President and Clinical Trichologist, and with Elasticizer as both an in-salon treatment and one of the best hair masks for restoring shine, bounce and elasticity to the hair as an at-home treatment, it’s great for clients who have their regular blow dry appointment.

Consider upselling this treatment at the time of check-in or when your client books their appointment – and this gives an opportunity to educate your client on the ‘pre’ part of the ‘pre-shampoo’ treatment.

So there you have it – whether you’re upselling a hydration treatment at the backbar (we love Lakme Aura, Evo The Great Hydrator and Moroccanoil Intense Hydrating Mask), or helping your clients with their hair hydration regime for use between salon visits, there are different ways to help your client leave their appointment with hair that looks – and feels – healthy, hydrated and full of vitality and shine.

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