Urban Alchemy Launches in Australia


Haircare Group Introduces URBAN ALCHEMY

Urban Alchemy is a professional brand that aims to simplify and enrich the lives of hairdressers through a range of products, focused on cleaning your canvas (hair) before you create your art (perform colour services or treatments).

The name Urban Alchemy describes the vivid cooperation between innovation and passion for hair trends on the one side and the fundamental know-how of materials and effects from professional hair products on the other.

About the Range

Opus Magnum

Signature Cleanse - Exclusive in-salon service

Specifically designed for the needs of any hairdresser, signature cleanse contains the perfect deep cleansing formula required to keep hair thoroughly clean. Signature cleanse is a deep-cleansing vitamin C-based gel treatment that effectively removes silicone or mineral residues from hair that can leave hair appearing dull.

“There are many products we are obsessed with under the Haircare banner, but one of the newest additions – and something that can change the way we work – is Urban Alchemy,” Samara, La Sorella Salon

The signature cleanse provides a deep-cleansing effect for better absorption of hair care products and treatments and is the ideal pre-colouring treatment allowing equal absorption of colour pigments. Thanks to its high vitamin C content, signature cleanse speeds up hair growth and simultaneously strengthens the hair structure.


Salt Scrub Cleanse and  Hydrating & Soothing Conditioner - In-salon backbar + Retail Opportunity

Both products contain the extremely effective Sea-Spa-Complex, a combination of sea salt and algae for hydration and shine.

Salt Scrub Cleanse Shampoo
Salt is a natural cleansing agent that dissolves dead skin and excess sebum. The Salt Scrub Shampoo cleanse cleanses the hair and scalp, stimulating circulation and promoting hair growth. Applied on a weekly basis, the Salt Scrub Cleanse Shampoo gets rid of dead skin cells and excess sebum on your scalp and thoroughly cleanses your hair also alleviating any itching after colouring and removing chemical residues from scalp; returning moisture to the scalp.

The salt scrub cleanse provides the perfect foundation for preparing your hair at home for nourishing treatments such as leave in treatments, masks or Olaplex No. 3 Hair Perfector. It enables the hair to absorb the important substances extremely effectively.

Hydrating & Soothing Conditioner

After cleansing the hair, it is important to hydrate. The extremely nourishing Hydrating & Soothing Conditioner with vitamin B5 fantastically complements the Salt Scrub Cleanse Shampoo or can be used daily with any other shampoo, for shine, volume and super smooth hair.

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Thermal Treatment Caps - Retail opportunity

From Korean hair gurus, these innovative treatment caps are effective and leave no mess! Why treatment caps? These thermal treatment caps intensify the effects of the hair mask through the addition of body heat.  This means that the scalp and hair can absorb the treatment even better! Available in two types, one for extremely dry hair and the other for damaged, stressed scalps. The treatment caps are an amazing addition to your retail range.

“The mask saves all the heat from the body. The warmth in your hair helps absorb the ingredients better. Then let it rest for 15 -20 minutes.  After the mask I use conditioner.” - Jenna Peltonen, colourist and Urban Alchemist.

  • Thermal Treatment Cap - Nourishing

For extremely dry hair, the shea butter and fermented soy bean extract nourish the hair and make it optimal for combing, leaving hair more manageable.

  • Thermal Treatment Cap - Regeneration 

Specially formulated for damaged hair and stressed scalps, the Regeneration cap contains proteins and vitamins A, B5 and E, contained in macadamia, black rice extract and panthenol to strengthen the hair structure.

Extracts of thymius vulgaris and summer lilac provide the hair and scalp with volumes of moisture.

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