OLAPLEX Hydration Mask Collection: Bond, Repair, Seal
When it comes to hair, hydration treatments aren’t always a one-size-fits-all silver bullet. As stylists, when we’re working with our clients, most will visit our salons with varied textures, concerns, styling routines and scalp health issues. For all of these nuances, not all hydration masks or treatments are built the same. That is why OLAPLEX created their latest range of Hydration Masks to help cater to these diverse sets of concerns, making it easy for you and your team to provide the right level of moisture and repair with targeted formulas for fine, medium, frizzy, thick, and coarse hair.
Formulated with their trusted patented Bond Building Technology™ and new Biomimetic Cuticle Technology™, the latest hair mask collection from OLAPLEX repairs, seals, and strengthens the cuticle to add hydration and shine that lasts up to five washes.
Results in 3 Minutes: Hydration Mask Collection
The range is made up of two targeted formulas: Weightless Nourishing Mask and Rich Hydration Mask. Each is designed to deliver customised hydration and repair based on hair type, ensuring stylists can provide tailored solutions for every client. Both formulas use innovative Biomimetic Cuticle Technology™ and OLAPLEX’s patented Bond Building Technology™ to bond, repair and seal the hair cuticle for smoother, shinier, longer-lasting results.
What it is: A lightweight reparative mask created for fine to medium hair.
Expected results: Hydrates, strengthens, and smooths without adding weight, so hair retains natural body and bounce.
How it works: Bond Building Technology™ repairs internal bonds while Biomimetic Cuticle Technology™ mimics the natural cuticle to lock in moisture and enhance shine.
What it is: An intensely nourishing reparative mask for medium to coarse textures.
Expected results: Provides 16x hydration instantly and continues to deliver 6x hydration even after five washes. Smooths frizz, strengthens bonds, and boosts shine.
How it works: Bond Building Technology™ reinforces hair structure while Biomimetic Cuticle Technology™ seals and smooths the cuticle for silky softness and long-lasting manageability.
Both masks deliver visible results in just three minutes, making them powerful but practical additions to in-salon treatments and at-home routines.
Finding the right mask for every client
Choosing the right mask comes down to more than just hair type, the client’s hair health and even lifestyle play a role in determining the level of hydration and repair a client will need.
As a stylist, your recommendation is what turns a generic treatment option into a personalised solution. By matching the right OLAPLEX Hydration Mask to the right conditions, you’re not only addressing immediate concerns but also helping your clients maintain their hair between appointments.
Use the guide below to help you recommend the right mask to match your client’s hair concerns.
For hair that feels flat or weighed down
Concern/ask: Fine and medium hair can easily feel and look limp and lifeless, especially when treated with heavy conditioners that flatten hair’s volume.
Solution: Weightless Nourishing Mask
Why: This mask will hydrate, smooth and strengthen hair bonds while adding and maintaining fullness.
Expected results: Hair will feel soft, shiny and with added bounce.
When to use: Weekly on wash day, or whenever fine hair feels dry or lacks shine.
Struggling with frizz and dryness
Concern/ask: Coarse, dry, or textured hair often feels rough, frizzy and hard to manage.
Solution: Rich Hydration Mask
Why: Provides deep hydration, frizz control and smoothness with lasting moisture. Repairs internal hair bonds while sealing the cuticle for silkiness and added shine.
Expected results: Frizz-free, deeply conditioned hair with lasting manageability.
When to use: Weekly, or after colour and chemical services when hair feels especially dry.
Enhance your mask offering in-salon and at-home
The Hydration Mask Collection from OLAPLEX allows hairdressers and stylists offer treatments packed with precision, ensuring each client leaves with hair that feels and looks its best. By offering these elevated services in-salon and for take-home retail, you can create personalised recommendations that build long-term client loyalty.
Haircare Group is the trusted partner of the hairdressing industry and supplier of the very best salon solutions. As the official distributor of OLAPLEX in Australia, shop the complete OLAPLEX range at Haircare Group.
