HUE-VERSE: NEW FORMULA, EVEN BETTER PERFORMANCE
Known and loved by hair professionals globally, Hue-verse by evo has become a favourite among colourists who want high performance without compromising on clean, conscious ingredients. Recognised for its dependable coverage, tonal consistency and glossy finish, evo Hue-verse has now evolved to deliver even greater performance with its new, even better performance formula.
WHAT’S NEW
The updated evo Hue-verse formula delivers improved performance while maintaining the trusted attributes that professional colourists have come to depend on.
Stronger Lift
Achieves up to 4 levels of lift consistently across all shades for lighter and brighter outcomes when lifting.
Brighter, More Vibrant Results
Improved lightening allows for more luminous colour and clearer tonal results.
Smoother, Refined Viscosity
The formula mixes and applies more easily, offering controlled, seamless saturation and comfortable product movement for precision work.
WHAT REMAINS THE SAME
While performance has improved, the foundations of evo’s Hue-verse remain unchanged, ensuring a smooth transition for colourists.
Trusted Tone and Coverage
Same reliable grey coverage, tonal consistency, and long-lasting results.
Familiar Mixing and Processing
The mixing ratios, shade numbering and processing times remain the same, maintaining workflow efficiency in the salon.
Clean, Conscious Colour
Hue-verse remains ammonia, PPD and resorcinol free. Vegan and cruelty free.
ICONIC HUE-VERSE COMPLEX
The new formula maintains the trusted Hue-verse complex, formulated with natural and organic ingredients that help keep the hair strong, hydrated and resilient throughout the colour service.
Key nourishing ingredients are:
- Organic Avocado Oil and Organic Coconut Oil to nourish and moisturise, helping reduce breakage
- Chamomile Extract for antioxidant protection that supports reduced colour fade
- Organic Sunflower Seed Oil with Vitamin E to keep hair soft, supple and resilient
- Plant-derived Glycerin to hydrate from within, supporting stronger, more flexible fibres
EVERYTHING YOU NEED TO KNOW
To help Hue-verse salons and colourists transition with confidence, here are the most common questions about the updated Hue-Verse formula:
Do Colourists Need To Change Their Technique
No. Application, sectioning, processing and rinsing remain the same. The formula is designed to improve results without altering your current workflow.
Has The Shade List Changed
No. All permanent shades remain the same and maintain their established tonal families.
Are Mixing Ratios The Same
Yes. The same ratios used in previous Hue-verse Studio and Permanent colour applications still apply.
Does It Still Provide Grey Coverage
Yes. The updated formula maintains complete, reliable coverage on grey and white hair.
Is It Suitable For All Hair Types
Yes. Hue-verse is compatible with all hair types and textures.
Are the Ingredients still Clean & Concious
The formula remains vegan and cruelty free and contains no ammonia, PPD or resorcinol.
HOW TO MIX HUE-VERSE
The updated Hue-verse permanent formula mixes exactly the same way it always has, allowing colourists to continue working with familiar ratios and workflows.
Here’s a reminder on how-to-mix your Hue-verse product:
Standard Mixing Ratio
Hue-verse Permanent Colour: Cream Developer = 1: 1.5
Example: 40 g colour + 60 g developer
Developer Strengths
All developer strengths remain suitable depending on your desired result:
6.5 vol, 10 vol, 20 vol, 30 vol or 40 vol.
Application & Processing
Application, saturation, sectioning and processing times remain unchanged. Use your standard approach for coverage, lifting, refreshing or creative colour work.
No Adjustments Required
The new formula is designed to deliver improved performance without requiring any changes to your existing technique, formulas or timing.
NOW AVAILABLE AT HAIRCARE GROUP
Adding to the already loved range, Hue-verse by evo has elevated its formula to deliver an even better performance while keeping everything that colourists love about the range intact. For salons, this update enhances their creative potential while maintaining the reliable, high-quality results colourists expect. Now available at Haircare Group.
