Hair loss, thinning and hair shedding are some of the most common topics that come up in salon chairs across the country. While it’s always been a concern for clients and stylists, the rise of social media has brought increased awareness to the issue, along with a growing number of products that claim to support hair health. But not all products are created equal. Many rely on generic formulas, fillers, or in some cases hard to prove claims. As a result, more clients are seeking nutritional options they can trust to support long-term hair and scalp health as part of their daily routine.
More than just a cosmetic issue, hair loss can be complex and is often linked to broader health factors such as stress, hormonal changes or nutritional deficiencies. According to the Royal Australian College of General Practitioners (RACGP), approximately 49% of women will experience hair loss during their lifetime. For men, around 50% will experience significant hair loss by age 50, increasing to 80% by age 70.
What is GLOWWA?
Exclusively available to Australian and New Zealand salons through Haircare Group, GLOWWA is a professional supplement brand developed in the UK to support the maintenance of healthy hair from within. Rather than focusing on topical care, GLOWWA is formulated to support the body’s internal systems that influence hair and scalp health.*
The ingredients in GLOWWA are bioavailable, meaning they are in a form the body can absorb and utilise. The formulas focus on areas such as scalp function, energy production, immune health and, in the case of HAIR FOOD MENO, female hormonal balance during menopause.*
From Personal to Professional
Suzanne Cooper, a qualified nutritional therapist, created GLOWWA after experiencing her own hair loss during a period of intense stress. Frustrated by the lack of clean and targeted options available, she began developing her own formula using high-quality, bioavailable nutrients.
What began as a personal journey soon evolved into something more. Suzanne saw an opportunity to bring together wellness and hair health in a way that was transparent, supportive, and grounded in evidence. Her goal was to offer an ingestible supplement that could support hair and scalp health from within, without exaggerated claims or unnecessary additives.
Determined to share her story, and with no marketing budget, Suzanne travelled across the UK to introduce GLOWWA to salons in person, often encountering early skepticism.
“It was literally me knocking on salon doors and basically saying to people, ‘I’ve got this product, you’re going to love it.’ And it wasn’t easy because there were so many hair supplements out there promising the world and not delivering the results.”
Today, GLOWWA is used and recommended by salons and professionals across the UK and Ireland. Its growing reputation is based on transparency, ingredient integrity and a consistent, well-formulated approach.*
The Range
HAIR FOOD™
Suitable for adults seeking daily support for hair and scalp health, HAIR FOOD contains a blend of vitamins, minerals and antioxidants that help maintain healthy hair follicles, support scalp function, and contribute to general health and wellbeing.*
Ideal For: Adults aged 16 and over experiencing general hair thinning, scalp sensitivity or stress-related concerns
Key Support Areas: Maintains healthy hair follicles, supports scalp health, energy production, immune system function and general wellbeing.*
Based on anecdotal feedback, customers have reported the following after consistent, regular use:
✓ Maintenance of healthy hair
✓ Support for reduced hair shedding
✓ Improved appearance of hair and scalp
✓ Enhanced skin vitality
✓ Support for nail strength
✓ General wellbeing support
Each HAIR FOOD contains 60 capsules — a 1-month supply.
# Results may vary from person to person. These photos show the individual’s experience and may not reflect typical results. Images were taken 8 months apart. Always read the label and follow the directions for use. If symptoms persist, consult your healthcare professional.
# Results may vary from person to person. These photos show the individual’s experience and may not reflect typical results. Images were taken 3 months apart. Always read the label and follow the directions for use. If symptoms persist, consult your healthcare professional.
# Results may vary from person to person. These photos show the individual’s experience and may not reflect typical results. Images were taken 18 months apart. Always read the label and follow the directions for use. If symptoms persist, consult your healthcare professional.
HAIR FOOD™ MENO
HAIR FOOD MENO™ includes the same core nutrients as HAIR FOOD, with the addition of ingredients that support healthy hormonal balance during menopause. It is designed to assist with the maintenance of hair health while also supporting systems affected during this stage of life, including immune, cognitive and nervous system function.*
This advanced formula contains active vitamins, phytonutrients and antioxidants to support hair and scalp health from within. It may also assist in maintaining overall wellbeing throughout the menopause transition.*
Ideal For: Clients in perimenopause or menopause experiencing hair thinning, dryness or hormonal fluctuations
Key Support Areas: Includes all the benefits of HAIR FOOD with added support for female hormonal balance during menopause and associated changes to skin, cognition and metabolism.*
Based on anecdotal feedback, customers have reported the following after consistent, regular use:
✓ Support for hair and scalp health
✓ Maintenance of hair density
✓ Support for reduced shedding
Each HAIR FOOD MENO contains 60 capsules — a 1-month supply.
Both products are designed for daily use, and results are best supported through ongoing, consistent supplementation. Always encourage clients to speak with a healthcare professional if they are unsure which product is right for them.
Ingredients with Intention
GLOWWA formulas are created with intention. Each ingredient is selected for its function and bioavailability. There are no fillers or unnecessary additions, just nutrients that support key processes in the body.*
Here’s what’s inside:
Biotin: Supports the maintenance of healthy hair and contributes to keratin production
Zinc: Maintains scalp health and supports skin integrity
Selenium: Provides antioxidant support and helps reduce free radicals formed in the body
MSM (methylsulfonylmethane): A source of sulphur that supports collagen formation
L-Lysine: Supports protein synthesis and collagen production
Iodine: Supports healthy thyroid function and metabolism
Levomefolate Glucosamine: The biologically active form of folate that supports healthy cell function
Vitamin D3: Assists with immune system function
Vitamin B12 (Mecobalamin): Supports energy production and nervous system health
Pantothenic Acid (Vitamin B5): Supports the metabolism of carbohydrates, fats and proteins
Amino Acids: Provide structural building blocks for protein synthesis
FAQs
Q - Who is HAIR FOOD for?
A - Anyone looking to support the maintenance of hair health from within.*
Q - Does HAIR FOOD contain gluten, dairy, wheat, sugar, sweetener or artificial flavourings or colourings?
A - No.
Q - Do you use folate or folic acid?
A - Both HAIR FOOD and HAIR FOOD MENO contain levomefolate glucosamine, the biologically active form of folate found in the body.*
Q - Is HAIR FOOD suitable for vegetarians and vegans?
A - Yes.
Q - When is the best time to take HAIR FOOD?
A - In the morning with food.
Q - Can HAIR FOOD be added to a juice or smoothie?
A - Yes, if the drink is cold. The capsules can be opened.
Q - Can I take HAIR FOOD while pregnant, breastfeeding or on medication?
A - Always consult your healthcare professional before use.
Q - Does HAIR FOOD contain any allergens?
A - It is manufactured to be allergen-free, but made on equipment that may contain traces of nuts.
Proactive Hair Care for Salons
Exclusively available to Haircare Group, GLOWWA gives stylists a way to proactively support clients experiencing changes in their hair and scalp health. To learn more about GLOWWA, or to become a stockist, read more about the range here.
Disclaimer: This product range is not intended to diagnose, treat, cure or prevent any disease. Always read the label and follow the directions for use. If symptoms persist, consult your healthcare professional. Vitamins and minerals can only be of assistance if dietary intake is inadequate.
