There’s nothing better than creating big, glossy, full-bodied hair for our clients, but it takes an even bigger, bolder hairspray to pull it off without the stiffness, crunch, weight, or tackiness that’s often associated with traditional finishing and styling sprays.
Enter Color Wow’s latest glam go-to, Texas Hold ’Em Big Hold Hairspray. Developed for pros that demand high-impact results, the latest in their line-up of equally impressive styling sprays, it delivers hold, glossy shine, and lasting humidity resistance, all while keeping hair bouncy, touchable, and flake-free.
Hold that lasts, hair that moves
The true measure of any professional blowout is not just how it looks in the moment but how well it holds up over time. Humidity, heat, and other environmental factors can flatten volume, loosen shape, and take away shine, leaving hair looking dull and tired before you can really show it off.
That’s where Texas Hold ’Em comes in. The goal for big, bouncy hair is achieving natural movement, a glossy finish and flexible hold that lasts. Independent testing proves it delivers up to 82% style and shape retention in high humidity, so blowouts, curls, waves and all-night glam will hold their own long after styling.
Resilient, not rigid
Big hair moments should never come at the cost of clients’ hair health. That’s why Texas Hold ’Em is formulated to balance powerful hold with hair care, allowing stylists to achieve statement looks without compromise.
With Bamboo Extract to reinforce the hair fibre, plus emollients and a balanced pH formula, styles stay resilient, not rigid, while hair feels smoother, softer and shines with a healthy, light-reflecting finish.
From backstage to behind the chair
Endorsed by Color Wow’s Global Creative Director and Celebrity Stylist, Chris Appleton, this finishing spray is set to become your next go-to for creating bold, statement styles. Known for his signature high-glam looks, Chris relies on it for hold that lasts through lights, heat, and long nights. Now stylists everywhere can deliver that same level of performance with confidence.
The retail opportunity
For salons, the retail opportunity is just as powerful as the performance. Having a spray like this on hand for take-home sales turns a professional favourite into a value-added upsell. Backed by Color Wow’s global brand recognition, the brand carries instant credibility, making every recommendation an easy win that extends your service beyond the salon.
The finishing touch
More than just a finishing spray, the latest innovation from Color Wow empowers stylists to push their creativity further, giving them the confidence to create big, bold, high-impact looks with the assurance that every style will hold, shine and perform for hours beyond the chair.
Available now from Haircare Group, The Home of Professional Hair.
