Dream Coat’s Perfect Pairing is Here: Meet New Color Wow Dreaming Mask COMING SOON TO HAIRCARE GROUP!
First came Dream Coat, the global icon. Now, Color Wow Dreaming Advanced Repair & Resurfacing Treatment Mask takes smooth, glossy, frizz-free results to the next level with advanced repair and resurfacing technology. From the brand behind the world’s favourite styling spray that sells one bottle every minute, Color Wow Dreaming is a luxurious, smoothing mask that treats fluffy, frizzy, damaged strands while delivering flawless, polished results that both repair and resurface. It’s the ultimate add-on to elevate your Color Wow salon services and boost at-home retail revenue.
Frizz-Free Confidence That Lasts
Delivering deep repair and long-lasting smoothness, Color Wow Dreaming leaves hair visibly stronger, softer, and more manageable. It’s the perfect in-salon add-on and at-home essential for clients chasing mirror-smooth, frizz-free confidence that doesn’t fade. Perfect for all hair types, the latest from Color Wow is specifically designed for anyone whose hair reacts to humidity, feels rough to the touch, or has lost its smoothness and shine due to chemical damage or heat stress.
When to offer Color Wow Dreaming Mask:
When clients have frizzy or puffy hair
Clients experiencing dullness, dryness, or rough texture
Those who regularly colour, lighten or heat-style their hair
Clients who want a longer lasting blow-dry
Existing or new Color Wow Dream Coat users wanting to enhance results
87% of users saw less frizz, 100% said hair felt more manageable*.
Why Your Clients Will Love Color Wow Dreaming
From the first application, clients will notice the immediate difference to their hair. Color Wow Dreaming instantly transforms the look and feel of the hair, leaving it softer, smoother, and more resilient. Frizz and fluff disappear, and every strand feels freshly polished. What makes it stand out is how long the results last; hair stays sleek and silky through multiple washes, keeping that fresh salon finish for days.
How To Use
In the salon: Use it as a back-bar upgrade to complement blow-dry, smoothing or colour services.
At home: Recommend weekly use to help clients maintain their salon finish between appointments. The Dreaming Mask can be used once a week or every three shampoos, depending on your client’s hair needs.
Application:
1. Shampoo and gently remove excess moisture.
2. Apply Color Wow Dreaming generously to hair.
3. Massage or comb through to distribute evenly.
4. Leave on for 2 - 3 minutes.
5. Rinse thoroughly and style as desired.
The Ultimate Color Wow Dream Routine
Frizz? Gone. Gloss? Guaranteed. For clients chasing that flawless, glass-like shine, the Dreaming Mask and Dream Coat Spray are the perfect pair. Used together, they deliver glossy, mirror hair that moves naturally and resists humidity for days. It’s recommended to use the Dream Coat Supernatural Spray after every Color Wow Dreaming service to boost shine and longevity.
How they work together:
Color Wow Dreaming smooths, fills and polishes each strand, visibly repairing damage and sealing out humidity.
Color Wow Dream Coat adds a glossy, water-resistant topcoat that locks in shine and prevents re-frizzing.
Why Stylists Love It
Salon pros who’ve tried Color Wow Dreaming are calling it a total game-changer for clients who struggle with frizz, fluff, and flyaways. It combines the benefits of a deep-repair mask with an instantly smooth look and feel that clients love. Stylists have reported softer, silkier hair that styles faster, holds its finish longer, and retains a natural, weightless feel.
Clinical results* show:
100% said hair looked smoother and straighter
100% said hair felt more manageable
93% said hair looked healthier
90% reported shinier results and easier styling
87% reported less frizz
*Invivo clinical study. Results of subjective self-assessment of 30 volunteers.
Salon Tips: Elevate Your Service Offering with Color Wow Dreaming
1. Turn treatments into transformations: Add Color Wow Dreaming to blow-dry, colour or smoothing services.
2. Pair with education: Show clients how Color Wow Dreaming works differently to Dream Coat. One repairs and resurfaces, the other seals and protects.
3. Retail with purpose: Display Color Wow Dreaming alongside Dream Coat to create a Dream Routine retail duo. It’s a premium, simple home-care solution for healthy, glossy, frizz-free hair.
4. Show results: Share before-and-after photos or videos that demonstrate the difference and show ‘social proof’ of how it works to transform the hair, reinforcing your expertise in anti-frizz and high-shine styling.
Available Now at Haircare Group
Another fighter in the battle against frizz, Color Wow Dreaming is your new secret weapon for long-lasting, mirror-smooth results. Transform every service, impress every client, and retail with confidence. Available exclusively to professional salons and stockists through Haircare Group.
