All Hair is Welcome: amika now available at Haircare Group
With product names like Velveteen Dream, Normcore and Blowout Babe, amika haircare is a salon creative’s fever dream come to life. Named after the word 'friend', amika embodies a spirit of connection, creativity and community. It blends high-performance formulas with a fearless, fun-loving attitude, making it the perfect addition to the Haircare Group lineup. Designed with stylists in mind and powered by sea buckthorn, amika's ten unique collections cater to every hair type, texture, and styling goal.
Supercharged with Sea Buckthorn
Loved by many and trusted by salon professionals on a global scale, amika is known for its energising formulas, vibrant packaging, and extensive product ranges that cover all aspects of hair care, styling, repair, and treatment. At the core of their range is the ancient superfruit, sea buckthorn. Known as one of the most potent sources of omegas, and an ingredient that’s referred to by amika as their “superfruit soulmate”, it works to restore lipids in the hair to nourish strands and scalp, increasing shine, softness and manageability.
Sea buckthorn is also packed with vitamins C and E, antioxidants, and amino acids. In practical terms, this means amika products help restore moisture balance, support hair health, and improve manageability. From shampoo and conditioner to masks, serums and styling sprays, every amika product includes sea buckthorn. Over time, your clients will notice a smoother texture to their hair, with improved elasticity and a visible increase in shine and strength.
Whether it’s curls that need defining, colour that needs protecting, or frizz that needs taming, amika delivers visible results and adds joy to every step of the process.
Signature
amika’s collection of tried and tested bestsellers. Loved by all, these products are loaded with vitamins and antioxidants that ensure hair is well-hydrated, nourished and strong.
Hydration
For hair types that need an extra boost of moisture, the ultra-hydrating formulas from amika’s Hydration collection deliver much-needed moisture without the weight, leaving hair feeling soft, smooth and full of shine.
Repair
Clinically proven to strengthen, repair and protect, the Strength Repair range consists of everyday products, treatments and masks that help end the cycle of hair breakage and rebuild from within.
Blonde
Say bye to brass and hello to beautifully toned hair. Designed for all types of coloured and naturally lightened hair, amika's Blonde range tones, treats and strengthens all in one.
smooth
Without sacrificing hair’s natural movement or moisture, the Smooth collection uses ingredients with time-released humidity protection to help combat frizz and flyaways for longer.
curl
Give life to big, bouncy curls, generous waves, and natural coils. With formulas bursting with hydrating ingredients, you can define, maintain, and style all types of curly hairstyles and textures effortlessly with amika Curl.
volume
Achieve all-day volume* with root-lifting, body-boosting formulas ideal for flat or fine hair. This collection adds fullness and bounce with a light feel. Big, bold hair from morning to night.
*Based on a professional evaluation of 56 subjects using Big Hit Shampoo + Conditioner + Rising Star Volumizing Finishing Spray.
texture
Ideal for fine hair types, enhance natural texture and movement with light, buildable formulas that give the perfect amount of bounce, shape, and volume.
hold
From everyday flex to lock-in glam, there’s something for all hair types and styles. Giving hair the freedom to move with you, create, define, and prolong styles with formulas that pack a punch without weighing hair down.
shine
Turn up the shine by 45%* with products that deliver radiant results in an instant. Using high-performing antioxidants, hair looks instantly brighter, healthier, and more polished.
*Clinically proven when Antioxidant Shampoo and Conditioner are used as a system.
MEET YOUR NEW STYLING COMMUNITY
amika isn’t just a brand, amika means friend. a collaborative movement powered by a global network of passionate stylists and salons. Loved by professionals across the world, amika has earned its place as one of the most hyped, visible, and celebrated brands in the industry. From TikTok transformations to editorial shoots, the community around amika is loud, proud and always creating.
For salons, this collective energy builds connection and trust, and salon clients will become increasingly aware of amika products thanks to its strong presence across digital platforms.
This brand visibility and social momentum offers a chance to tap into an established and growing community that champions creativity, collaboration, and real results.
amika brings the perfect balance of salon-grade performance and bold brand personality that’s trusted by stylists, loved by clients, and celebrated in salons worldwide.
Discover the range now, available at Haircare Group.
