KeuneVelvet Smooth Anti-Frizz Shampoo

• Powered by Biomimetic Lipids, Vegan Keratin and Tulip Extract
• Cleanses frizz-prone hair while actively smoothing the hair surface
• Delivers 48hr anti-frizz protection and humidity control
• Reduces frizz by up to 70% with consistent use
• Gluten free
• Part of the Velvet Smooth personalised routine within Keune's Perfect Shape category
• Replaces the previous Keratin Smooth Shampoo with an upgraded formula and new fragrance

The Keune Velvet Smooth Anti-Frizz Shampoo is a professional cleansing formula developed for frizz-prone hair that requires effective cleansing alongside active smoothing and humidity control. Formulated with Biomimetic Lipids, which work to seal the hair cuticle and reduce moisture-driven frizz, Vegan Keratin for structural smoothing and strengthening, and Tulip Extract for its conditioning and softening properties, this shampoo delivers a noticeably smoother, more controlled result from the very first wash.

Part of Keune's Perfect Shape category, the Velvet Smooth range replaces the previous Keratin Smooth range with a fully upgraded formula, a new name and a new fragrance, while maintaining its core positioning as the definitive professional anti-frizz solution. The shampoo contributes to the range's clinically supported claim of 48hr frizz-free, humidity-controlled hair and up to 70% frizz reduction with consistent use.

The gluten-free formula is suitable for straight, wavy and frizzy hair textures across normal, dry and treated hair types. The 80ml format supports retail sampling and travel use. Used as the first step in the Velvet Smooth routine, alongside the Anti-Frizz Conditioner, Mask, 2-Phase Spray and Silkening Polish, it establishes the foundation for lasting smoothness and frizz control.

Keune