KeuneSavior Brightening Shampoo

• Powered by Glycolic Acid and Pearl Extract
• Brightens and illuminates lightened, blonde hair
• Clinically supports up to 96% less breakage
• Delivers hair up to 7 times stronger with consistent use
• Gently cleanses dry, lightened and chemically processed hair
• Gluten free, heat protection available via Repairing Leave-in Treatment
• Part of the Blonde Savior personalised routine within Keune's Enhanced Colour category
• Suitable for straight and wavy lightened hair textures

The Keune Blonde Savior Brightening Shampoo is a professional cleansing formula developed for dry, lightened hair that requires both effective cleansing and active brightening and strengthening care. Formulated with Glycolic Acid which gently resurfaces the hair surface to enhance luminosity and remove dullness and Pearl Extract, which delivers a reflective brightening effect, this shampoo visibly illuminates blonde tones from the very first wash while supporting structural improvement over time.

Part of Keune's Enhanced Colour category, the Blonde Savior routine has been repositioned to focus on illuminating and strengthening lightened hair, with clinical data supporting up to 96% less breakage and hair up to 7 times stronger with consistent use. The shampoo serves as the essential first step in this routine, establishing the foundation for visibly brighter, healthier-looking blonde results that build with each wash.

The formula is gluten free and suitable for straight and wavy lightened, bleached or highlighted hair textures. Available in 300ml and 1000ml formats to support both retail prescription and professional backbar use. Particularly well-suited to salons with a strong lightening and blonde service offering, where retail conversation around colour maintenance and bond health is a natural extension of the in-salon experience.

Keune