Get the Look with MOROCCANOIL: New York Fashion Week

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spring summer 2020 runway

We loved the looks that Moroccanoil artistic director Kevin Hughes designed and created for New York Fashion Week Spring Summer 2020.

From the whimsical Cynthia Rowley look, the Sixties vibe of the Veronica Beard presentation, to the Moulin Rouge-inspired style for The Blonds, each look was unique, wearable and most importantly – easy to replicate. Seeing as we couldn’t decide on our favourite, we’ve highlighted a step-by-step guide for each below, so you can create these three amazing looks!  Which is your favourite?

LOOK #1 - CYNTHIA ROWLEY

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“The show is centered around the idea of travel, adventure, diversity and paid a special tribute to Dr Seuss’ iconic ‘Oh! The Places You’ll Go,” said Kevin Hughes, Moroccanoil Artistic Director. “We wanted to create a look that stayed true to the whimsical Dr Seuss style with hair that had a lot of volume, bounce and movement.”

Follow these simple step-by-steps to get the look below

Step 1: On damp hair, use a dime size amount of Moroccanoil Treatment –or Moroccanoil Treatment Light for finer tones—to provide the perfect foundation for styling.

Step 2: Spray Moroccanoil Perfect Defense throughout the hair to protect before heat styling.

Step 3: Create a centre part and generously apply Moroccanoil Smoothing Lotion through the top area of the hair, stopping at ears length.

Step 4: Next, clip top area of hair down and spray Moroccanoil Dry Texture throughout the bottom of hair.

Step 5: Take hair in 1” sections and tease each section using a Teasing Comb.

Step 6: After teasing each section of hair use a Curling Iron to create subtle waves in the hair.

Step 7: Brush out waves with the Moroccanoil Ceramic Paddle Brush, once the style is final and cooled down.

Step 8: Finish and secure the look with Moroccanoil Luminous Hairspray Strong.

LOOK #2 – VERONICA BEARD

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“We stayed in tune with the collection's Sixties vibe for the hair, with tons of volume at the crown that falls into a perfectly undone and textured body. A deep side part and full swept bang really homed in on the theme,” said Kevin Hughes, Moroccanoil Artistic Director. “The hair is meant to embrace each woman’s natural texture – straight, wavy or curly.”

Follow these simple step-by-steps to get the look

Step 1: On damp hair, use a dime size amount of Moroccanoil Treatment –or Moroccanoil Treatment Light for finer tones—to provide the perfect foundation for styling.

Step 2: Spray Moroccanoil Root Boost at the root of the hair and then apply Moroccanoil Volumizing Mousse from mid-lengths to ends.

Step 3: Spray Moroccanoil Perfect Defense throughout the hair to protect before heat styling, then blow dry hair using the Moroccanoil 45 MM Ceramic Round Brush and Moroccanoil Professional Ceramic Hair Dryer.

Step 4: Create a deep side part and a sweeping bang in front of the face adding volume throughout the hair.

Step 5: Create broken S-waves throughout hair, expect the front bang, using a straightener.

Step 6: Only at the back of the root use a crimping iron to create lift and volume at the crown.

Step 7: Next use, Moroccanoil Dry Texture Spray through the hair and back comb the crown area, using a teasing comb.

Step 8: Smooth hair over the bouffant for a seamless finish and then add Moroccanoil Mending Infusion to mid lengths to ends of the hair.

Step 9: Finish the look with Moroccanoil Luminous Hairspray Strong to hold the style and sweep the bangs to the front of the hair.

Design Tip: For a more defined and fun look, add bobby pins or barrettes to each side of the hair.

LOOK #3 – THE BLONDS

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“We were so taken by each model’s individual style that we wanted to create looks that would highlight their unique beauty,” said Kevin Hughes, Moroccanoil Artistic Director. “In true Moulin Rouge fashion, we were going for a look that would speak to the glamourous, modern showgirl.”

Follow this simple step-by-step to get the look

Step 1: On damp hair, use a dime size amount of Moroccanoil Treatment –or Moroccanoil Treatment Light for finer tones—to provide the perfect foundation for styling.

Step 2: Apply the Moroccanoil Perfect Defense to nourish and protect hair before heat styling.

Step 3: Next, use Moroccanoil Volumizing Mousse throughout the hair to create instant volume then blow dry hair using a Hair Dryer.

Step 4: Gather the top section of hair into a high ponytail and slick back using a teasing brush.

Step 5: Section off the remaining hair into 1” sections and use a
Curling Iron to create tight waves and pin to head to set and spray Moroccanoil Luminous Hairspray Strong to secure.

Step 6: Continue curling hair and applying the Moroccanoil Luminous Hairspray Strong until all sections have been pinned.

Step 7: Once complete, release curls and apply the Moroccanoil Dry Texture Spray throughout and brush out the curls using a Teasing Brush to create glamorous waves.

Step 8: Finish the look using Moroccanoil Luminous Hairspray Strong.

So, there you have it – three key looks from the New York fashion runway, created and styled by Moroccanoil.

All hair design by Moroccanoil Artistic Director Kevin Hughes. All photo credits: Caroline Fiss.

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