Keune Keratin Straightening Neutralization Cream

1L | SKU: 30895
Selling fast! Limited stock
A neutralising cream for use with the Keratin Rebonding System. Rebalance the hair and ensure bonds are closed with Keratin Neutralization Cream.

  • Neutralisation cream for use with the Keratin Rebonding System
  • Rebalances the hair and ensures bonds are fully closed
  • Cationic Conditioners and Emollients leave the hair nourished, shiny and soft
  • 100% Formaldehyde free
  • Suitable for use on naturally fine, resistant and very resistant hair
Keune Keratin Neutralization Cream is formulated for use with the Keratin Rebonding System, ensuring hair is properly re-balanced and bonds are fully closed after a straightening service. This system transforms unmanageable, frizzy, wavy and curly hair into polished straightness with a 2-step process that ensures spectacular, long-lasting results. This Formaldehyde-free neutralising cream features Cationic Conditioners and Emollients to nourish and revive the hair, leaving it sleek, shiny and soft. Neutralization Cream is suitable for use on naturally fine, resistant and very resistant hair, and can be used with both Normal and Strong Keratin Straightening Creams. Facilitate beautiful, smooth and straight hair with Keratin Neutralization Cream by Keune.


With a passion for hair, luxury and high quality ingredients, the Keune range of colour, care, styling and grooming products are designed for all hair types, so you can create looks you client will love.

  1. Keune Design Protein Spray can be used as an optional pre-treatment.
  2. Divide the hair into 4 sections.
  3. Wear disposable gloves during the straightening and rinsing process and mix the Straightening Cream in a non-metallic bowl.
  4. Determine the strength of Straightening Cream to be used by diagnosing the hair. Use Normal for naturally fine to resistant hair, or colour-treated hair in good condition. Use Strong for naturally strong, resistant-very resistant hair. Do not use on sensitive, damaged, bleached/highlighted, previously relaxed hair or irritated/sensitive scalp.
  5. Apply Straightening Cream to dry or towel-dried hair. Only cleanse the hair if it is very oily or dirty.
  6. On Virgin hair, apply rapidly with a colour brush, section by section, starting at the nape. Keep Straightening Cream at least 0.5cm/0.2in from the scalp. For Regrowth application, only apply to the regrowth section.
  7. Carefully work through the hair for even distribution, avoiding tension on the hair. Total application time should not exceed 5 minutes. Smooth the hair with fingers, side of hand or a wide tooth comb regularly. Do not cover the hair during processing time.
  8. Leave to process for 5-20 minutes, depending on the structure of the hair. The application time must be counted as part of the total processing time. Never leave Straightening Cream in contact with the hair for more than 25 minutes. Continue to smooth the hair gently with fingers or a wide tooth comb throughout the processing time.
  9. After processing is complete, rinse hair thoroughly with warm water for 10 minutes. Rinsing water should never come into contact with the eyes.
  10. Carefully towel-dry then blow-dry the hair.
  11. Section the hair and slowly iron small sections from scalp to ends, beginning at the nape. Iron each section 6-8 times, until completely straight. Use a ceramic straightening iron and do not keep in one place for longer than 3 seconds. Temperature should not exceed 180°C (360°F).
  12. On Virgin hair, apply the Neutralization Cream section by section, starting at the nape. Comb or smooth through the hair with fingers. For Regrowth application, only apply to the regrowth section.
  13. Allow the Neutralization Cream to process for 2-3 minutes. Smooth the hair down regularly so it remains straight during the processing time.
  14. Rinse hair thoroughly, towel-dry, then blow-dry and style as desired.

Full ingredients

Aqua (Water), Cetearyl Alcohol, Dimethicone, Behentrimonium Chloride, Hydrogen Peroxide, Paraffinum Liquidum (Mineral Oil), Bis(C13-15 Alkoxy) PG-Amodimethicone, Isopropyl Alcohol, Tetrasodium Etidronate, Polyquaternium-37, Salicylic Acid, Propylene Glycol Dicaprylate/Dicaprate, Parfum (Fragrance), Dimethiconol, C14-15 Alcohols, Phosphoric Acid, PPG-1 Trideceth-6, EDTA, Isotridecyl Alcohol

Disclaimer: The product information provided is accurate to the best of our knowledge. We rely on materials provided to us by our suppliers. For most accurate information please check the packaging of your product.