So PureCool Shampoo

• Neutralises brassy and yellow tones
• Protects against oxidation and colour fading
• Adds shine and hydration
• Concentrated formula (10% more concentrated)
• 90% naturally derived and colour safe
• Vegan, cruelty-free, carbon neutral
• Free from sulfates, silicones, and gluten
• Designed to refill the 400ml So Pure dispenser

So Pure Cool Shampoo Refill 1000ml is formulated with violet pigments to maintain cool, bright blonde tones while eliminating brassiness. Enriched with acai berry extract, it helps protect hair against oxidation and colour fading, while adding moisture and shine. With 90% naturally derived ingredients and repurposed sugar beet, this eco-friendly refill pouch is designed for the reusable So Pure dispenser, delivering salon-quality results while reducing plastic waste.

So Pure

1. Massage into wet hair.
2. Leave for about 1 minute to allow pigments to work.
3. Rinse well.
4. Follow with a suitable conditioner or mask.