So PureCool Conditioner

• Neutralises brassy and yellow tones
• Moisturises and hydrates blonde hair
• Protects against oxidation and colour fading
• Concentrated formula (50% more concentrated)
• 97% naturally derived and colour safe
• Vegan, cruelty-free, carbon neutral
• Free from silicones and gluten
• Designed to refill the 400ml So Pure dispenser

So Pure Cool Conditioner Refill 400ml is designed to maintain cool blonde tones by neutralising unwanted brassiness. Infused with violet pigments and acai berry extract, it hydrates and protects against colour fading while leaving hair soft, shiny, and smooth. The highly concentrated, 97% naturally derived formula is colour safe and enriched with repurposed sugar beet. Packaged in a 400ml refill pouch, it’s made to pair with the reusable So Pure dispenser for a more sustainable haircare system.

So Pure

1. Massage into wet hair.
2. Leave for about 1 minute to allow pigments to work.
3. Rinse well.
4. Follow with a suitable conditioner or mask.