Make 2023 your year!
The first month of the year is one of our favourites. It signifies a fresh start, the opportunity to set new goals and reset the mind and body for the year ahead. To help you prep for 2023 it is important to reflect on the year that was. Write down your favourite parts of 2022, what was successful and what you would like to improve on.
With 2023 being the Year of the Rabbit, luck might just be on your side! However, if you prefer to make your own luck follow our foolproof steps to setting your year up for success.
1. GOALS, GOALS, GOALS
Define what it is that you’d like to achieve in 2023 and write this list down. Whether it’s pen to paper or notes in your phone, it’s helpful to see your words and desires. Our tip? Refer to this list often, to keep your goals top of mind.
2. BUSINESS HEALTH CHECK
As a business owner, a business health check is vital to the success and every day running of your salon. Make time to set yours up for the year, then schedule quarterly check-ins with your Haircare Group Sales Account Manager, if possible, to talk these through and keep your goals accountable.
3. CREATE A CONTINUOUS LEARNING PLAN
Benjamin Franklin once said that “an investment in knowledge pays the best interest.” Haircare Group 2023 Education program supports learning for every skill level, offered via studio, in salon or virtual classes. Book a meeting with your Haircare Group Sales Account Manager or create your 2023 education plan now.
4. ORGANISE AND ANALYSE YOUR INVENTORY
You’ve survived the hectic holiday season – congratulations! Now is the time to take stock of your stock. What do you need to stock up on so your team can process clients? Our website and Sales Account Managers can help you identify your needs and set you up for a successful 2023.
5. MARKETING STOCKTAKE
The start of the year is a chance to review your marketing materials and efforts for the year ahead. Check that your trading hours are correct on Google, queue up some social content for those ‘too busy to post’ days and re-visit your website, making sure imagery and details are exciting.
6. PROPOSE YOUR PROMOTIONs
Look at the year ahead and strategise your yearly promotions. Identify key moments like Mother’s Day, wedding season and Christmas – these are all higher traffic times in salon and offer retail opportunities with gifting.
Work with your Sales Account Manager to plan your promotions for 2023.
7. PROOF YOUR PROCESSES
What can you implement to give you time back so you can focus on the things that matter? We’ve made shopping for your favourite brands and products online easy – our complete range is at your fingertips, anywhere, anytime. Visit our Helpful Hints page for shortcuts, tips and more! 
8. HOLIDAY PLANNING
Give yourself something to look forward to, whether it’s a holiday or a milestone to celebrate. If you’re holiday planning, Haircare Group 2023 Study Tour is hitting the high seas this May! Learn from globally recognised educators for Evo, Lakme, Moroccanoil and Color Wow whilst touring the Spanish Balearic Islands. Limited tickets remain for this international education experience – book your place now.
9. WORK WITH YOUR TEAM
Help your team set their work goals – what are they hoping to get out of the year? Those wanting education can access our virtual education sessions free of charge, or if you’re looking to incentivise your teams, then our January/February incentive is ready for your team to tackle.
10. GET ADVENTUROUS!
Is there a product or brand that you’ve been eyeing off? With new products launching in February and some amazing new brands, there’s never been a better time to trial some new products on your customers and team. See some of our must try picks below.
OLAPLEX Broad Spectrum Chelating Treatment
Lakmé Teknia Scalp Care Vital LotionWe’re excited for some great launches this year – stay tuned!
Start the year off on the right foot and see where success can take you. We can’t wait to hear about everything you achieve in salon this year.
Here’s to 2023 and everything you’re going to make it!
