HOW TO PROMOTE FATHER’S DAY?
Now you have ideas on what to promote for Father’s Day, whether it’s take-home products, gift vouchers or services, choosing how to market these ideas is the next step. Here are four of the most common and easy ways to spread the word around Father’s Day at your barber shop.
1. SHOP SIGNAGE AND PROMOTIONAL MATERIALS
Physical signage such as window banners, POS stands, stickers and decorations will help bring your Father’s Day promotions to life. Window banners are perfect for promoting to the local community, while POS decorations will help get the sale over the line in shop. At a minimum, we’d recommend having information around your front counter on gift ideas to help highlight your offers.
If you are looking for an eco-friendly paperless option, digital advertising is a great alternative.
2. SOCIAL MEDIA
Utilising social media to communicate directly to your customers is likely the easiest form of Father’s Day promotion you can do. Depending on your customer base, Facebook and Instagram are usually the two best platforms to advertise your barber shop’s Father’s Day promotion. If you have a strong following on other platforms such as TikTok or Twitter don’t hesitate to utilise these channels too!
Posting on your feed in the lead-up to Father’s Day is key, ideally starting your campaign at least two or three weeks before the day itself. The recommended posting frequency is once or twice a week to remind customers of your promotion - be careful not to overdo it as repetitive posting can lead to unfollows.
For an additional push, you can invest in boosting a few promotional posts to increase reach and target new customers. If you are using targeted advertising, the key is to ensure that the demographic you’re targeting isn’t too broad (e.g. all men in X state) or too specific. Targeting your local area will likely drive the strongest return.
3. STAFF UPSELLING
Utilising your team to suggest gift ideas during your client’s appointment is an easy way to showcase what you’re offering. Implementing an incentive for your team can also drive additional sales, for example receiving a bonus if reaching a certain number of gifts sold or internal competition.