Keune 5.31 Light Amber Brown Permanent Hair Colour

60ml | SKU: 46807
Selling fast! Limited stock
A permanent colour cream in 5.31 Light Amber Brown with 100% grey coverage and up to 3 levels lift. Achieve superb conditioning, shine and nourishment with So Pure Color by Keune.

  • Free From Claims Icons_Alcohol Free.png Alcohol Free
  • Free From Claims Icons_Paraben Free.png Paraben Free
  • Free From Claims Icons_Cruelty Free.png Cruelty Free
  • Free From Claims Icons_Ammonia Free.png Ammonia Free
  • Free From Claims Icons_Sulphate Free.png Sulphate Free
  • Free From Claims Icons_Silicone Free.png Silicone Free
  • Sustainable Claims Icons_Vegan.png Vegan

  • Permanent colour cream in Light Amber Brown with superb conditioning and shine
  • 100% grey coverage and lifts 2-3 levels
  • Certified Organic Argan Oil moisturises hair, making it soft and shiny
  • Coconut Oil offers intense nourishment and protects the scalp from staining
  • Jasmine and Sandalwood relieve irritation and regulate the scalp
  • Phytokeratin penetrates the cuticle to repair its natural structure
  • Ammonia, paraben and sulphate-free
Formulated with a delicate and natural result in mind, So Pure Color by Keune offers a mild and effective way to permanently colour and lift hair with an infinite palette of intermixable shades. So Pure Color is ammonia-free, accentuating the natural highs and lows of the hair for a natural finish. 5.31 Light Amber Brown features as a fashion shade in the So Pure Color range; offering up to 3 levels of lift and 100% grey coverage when mixed with a natural shade. So Pure Color is based on a coconut-derived cream that protects the scalp from staining while providing a creamy, pearlescent texture. This creamy texture allows for easy mixing and application and protects the hair during the colour service. Certified Organic Argan Oil moisturises the hair, making it soft and shiny. Antioxidants from Vitamin A and E shield the hair from external influences. A warm, rich fragrance of Jasmine and Sandalwood offer an aromatic experience while relieving scalp irritation. Plant-derived Phytokeratin penetrates deep into the hair to repair its natural Keratin structure, while ammonia-free colour pigments penetrate into the cortex of the hair shaft for a luminous, natural colouring treatment. So Pure Color fashion shades can be used with any So Pure Color Developer, and are suitable for application on level 1 to 10 hair. Transform any colour service into a relaxing, spa-like experience with So Pure Color by Keune.


With a passion for hair, luxury and high quality ingredients, the Keune range of colour, care, styling and grooming products are designed for all hair types, so you can create looks you client will love.

  • Always conduct a sensitivity test 48 hours before application.
  • So Pure Color can be applied on level 1 to 10, depending on desired colour.
  • When applied to natural hair, So Pure Color will achieve up to 3 levels lift.
  • Natural shades, and fashion shades in combination with natural shades will achieve 100% grey coverage.
  1. Using a 1:1 ratio, mix 60ml of So Pure Color to 60ml of So Pure Color Developer 3/6/9% (10/20/30V).
  2. Apply to dry hair using desired colour technique.
  3. Allow to process for 30-40 minutes.
  4. When processing time is completed, add warm water and massage colour from the scalp using fingertips.
  5. Rinse thoroughly.
  6. For optimal colour retention, cleanse and condition with So Pure Color After Color Shampoo and Conditioner.
Important to Know:
  • Wear suitable gloves
  • Do not use to dye eyelashes or eyebrows
  • Avoid contact with eyes rinse immediately if product comes into contact with eyes
  • Rinse and cleanse the hair well after application
  • Do not use if the hair has been coloured with henna or metallic dyes
  • Remove all metal objects from the hair and do not use metal tools
  • Use mixture immediately
  • Do not use any remainder of the mixture wash away immediately after use
  • Never leave the mixture in a closed container (container may expand or burst)
  • Keep out of reach of children

  • Cocamide MEA
  • Jasmine Flower Extract
  • Sandalwood Oil
  • Argan Oil
  • Phytokeratin

Full ingredients

Aqua (Water), Cocamide MEA, Ceteareth-6, Ethanolamine, Polysorbate 80, Cetearyl Alcohol, Toluene-2,5-Diamine Sulfate, Resorcinol, Sodium Sulfite, Ascorbic Acid, Trisodium HEDTA, Argania Spinosa Kernel Oil, 4-Amino-m-Cresol, 2-Methyl-5-Hydroxyethylaminophenol, 2-Methylresorcinol, 2-Amino-6-Chloro-4-Nitrophenol, Hydrolyzed Corn Protein, Hydrolyzed Soy Protein, Hydrolyzed Wheat Protein, m-Aminophenol, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Pogostemon Cablin Oil, Amyris Balsamifera Bark Oil, Ricinus Communis (Castor) Seed Oil, 2,4-Diaminophenoxyethanol HCl, Cananga Odorata Flower Oil, Coriandrum Sativum (Coriander Fruit) Oil, Citrus Reticulata (Tangerine) Leaf Oil, Geranyl Acetate, Juniperus Mexicana Oil, Mentha Viridis (Spearmint) Leaf Oil, Vetiveria Zizanoides Root Oil, Anisaldehyde, Vanillin, Phenoxyethanol, Citrus Aurantium Dulcis (Orange) Peel Oil, Maltol, Artemisia Pallens Flower Oil, Dimethylhydroxy Furanone, Betula Alba Oil, Salvia Sclarea (Clary) Oil, Jasminum Grandiflorum (Jasmine) Flower Extract, Litsea Cubeba Fruit Oil, Mentha Arvensis Leaf Oil, Santalum Album (Sandalwood) Oil, Limonene, Linalool

Disclaimer: The product information provided is accurate to the best of our knowledge. We rely on materials provided to us by our suppliers. For most accurate information please check the packaging of your product.