Keune10.01 Lightest Platin Ash Blonde Permanent Hair Colour

• Permanent colour cream in Lightest Platinum Ash Blonde with superb conditioning and shine
• 100% grey coverage and lifts 2-3 levels
• Certified Organic Argan Oil moisturises hair, making it soft and shiny
• Coconut Oil offers intense nourishment and protects the scalp from staining
• Jasmine and Sandalwood relieve irritation and regulate the scalp
• Phytokeratin penetrates the cuticle to repair its natural structure
• Ammonia, paraben and sulphate-free

Formulated with a delicate and natural result in mind, So Pure Color by Keune offers a mild and effective way to permanently colour and lift hair with an infinite palette of intermixable shades. So Pure Color is ammonia-free, accentuating the natural highs and lows of the hair for a natural finish. 10.1 Lightest Platinum Ash Blonde features as a fashion shade in the So Pure Color range; offering up to 3 levels of lift and 100% grey coverage when mixed with a natural shade. So Pure Color is based on a coconut-derived cream that protects the scalp from staining while providing a creamy, pearlescent texture. This creamy texture allows for easy mixing and application and protects the hair during the colour service. Certified Organic Argan Oil moisturises the hair, making it soft and shiny. Antioxidants from Vitamin A and E shield the hair from external influences. A warm, rich fragrance of Jasmine and Sandalwood offer an aromatic experience while relieving scalp irritation. Plant-derived Phytokeratin penetrates deep into the hair to repair its natural Keratin structure, while ammonia-free colour pigments penetrate into the cortex of the hair shaft for a luminous, natural colouring treatment. So Pure Color fashion shades can be used with any So Pure Color Developer, and are suitable for application on level 1 to 10 hair. Transform any colour service into a relaxing, spa-like experience with So Pure Color by Keune.

Keune

• Always conduct a sensitivity test 48 hours before application.
• So Pure Color can be applied on level 1 to 10, depending on desired colour.
• When applied to natural hair, So Pure Color will achieve up to 3 levels lift.
• Natural shades, and fashion shades in combination with natural shades will achieve 100% grey coverage.

1. Using a 1:1 ratio, mix 60ml of So Pure Color to 60ml of So Pure Color Developer 3/6/9% (10/20/30V).
2. Apply to dry hair using desired colour technique.
3. Allow to process for 30-40 minutes.
4. When processing time is completed, add warm water and massage colour from the scalp using fingertips.
5. Rinse thoroughly.
6. For optimal colour retention, cleanse and condition with So Pure Color After Color Shampoo and Conditioner.

Important to Know:

• Wear suitable gloves
• Do not use to dye eyelashes or eyebrows
• Avoid contact with eyes; rinse immediately if product comes into contact with eyes
• Rinse and cleanse the hair well after application
• Do not use if the hair has been coloured with henna or metallic dyes
• Remove all metal objects from the hair and do not use metal tools
• Use mixture immediately
• Do not use any remainder of the mixture; wash away immediately after use
• Never leave the mixture in a closed container (container may expand or burst)
• Keep out of reach of children