Keune Keratin Normal Rebonding Straightening Cream

400ml | SKU: 30890
A keratin straightening system that transforms frizzy, wavy or curly hair into sleek, polished straightness. Achieve long-lasting manageability for natural-resistant hair with Keratin Straightening Cream Normal.

  • Straightening cream for unmanageable, frizzy, wavy or curly hair
  • Balanced technology ensures safe rebonding and optimal conditioning, minimising hair damage
  • Kera-Glide complex strengthens the hair for easy and safe shaping
  • To be used with a straightening iron
  • 100% Formaldehyde free
  • Recommended for naturally fine to resistant hair, and colour-treated hair in good condition
The Keratin Straightening Rebonding System offers the perfect solution to transforming unmanageable, frizzy, wavy or curly hair into a long-lasting, perfectly polished, straight finish. This simple 2-step process ensures a spectacular result with a deeply nourishing, high level of conditioning. Straightening Cream Normal features an 100% Formaldehyde-free formula specially designed for naturally fine to resistant hair and is safe to use on colour-treated hair in good condition. Balanced technology regulates and ensures the careful opening of the hair's disulfide bonds, helping minimise the risk of hair damage during the straightening process. A Kera-Glide Complex of Keratin, Silk Protein, Emollients and Cationic Conditioners reinforces the durability of the hair for easy, safe shaping. The Keratin Straightening Rebonding System is designed for use with a straightening iron to ensure premium, sleek results, and can be used in conjunction with Keune Design Protein Spray as a pre-treatment. Create perfectly straight, smooth and shiny locks with the Keratin Straightening Rebonding System by Keune.


With a passion for hair, luxury and high quality ingredients, the Keune range of colour, care, styling and grooming products are designed for all hair types, so you can create looks you client will love.

  1. Keune Design Protein Spray can be used as an optional pre-treatment.
  2. Divide the hair into 4 sections.
  3. Wear disposable gloves during the straightening and rinsing process and mix the Straightening Cream in a non-metallic bowl.
  4. Determine the strength of Straightening Cream to be used by diagnosing the hair. Use Normal for naturally fine to resistant hair, or colour-treated hair in good condition. Use Strong for naturally strong, resistant-very resistant hair. Do not use on sensitive, damaged, bleached/highlighted, previously relaxed hair or irritated/sensitive scalp.
  5. Apply Straightening Cream to dry or towel-dried hair. Only cleanse the hair if it is very oily or dirty.
  6. On Virgin hair, apply rapidly with a colour brush, section by section, starting at the nape. Keep Straightening Cream at least 0.5cm/0.2in from the scalp. For Regrowth application, only apply to the regrowth section.
  7. Carefully work through the hair for even distribution, avoiding tension on the hair. Total application time should not exceed 5 minutes. Smooth the hair with fingers, side of hand or a wide tooth comb regularly. Do not cover the hair during processing time.
  8. Leave to process for 5-20 minutes, depending on the structure of the hair. The application time must be counted as part of the total processing time. Never leave Straightening Cream in contact with the hair for more than 25 minutes. Continue to smooth the hair gently with fingers or a wide tooth comb throughout the processing time.
  9. After processing is complete, rinse hair thoroughly with warm water for 10 minutes. Rinsing water should never come into contact with the eyes.
  10. Carefully towel-dry then blow-dry the hair.
  11. Section the hair and slowly iron small sections from scalp to ends, beginning at the nape. Iron each section 6-8 times, until completely straight. Use a ceramic straightening iron and do not keep in one place for longer than 3 seconds. Temperature should not exceed 180°C (360°F).
  12. On Virgin hair, apply the Neutralization Cream section by section, starting at the nape. Comb or smooth through the hair with fingers. For Regrowth application, only apply to the regrowth section.
  13. Allow the Neutralization Cream to process for 2-3 minutes. Smooth the hair down regularly so it remains straight during the processing time.
  14. Rinse hair thoroughly, towel-dry, then blow-dry and style as desired.

  • Silk Protein
  • Keratin

Full ingredients

Aqua (Water), Thioglycolic Acid, Ethanolamine, Cetearyl Alcohol, Ceteth-2, Diammonium Dithiodiglycolate, Behentrimonium Chloride, Bis(C13-15 Alkoxy) PG-Amodimethicone, Dimethicone, Parfum (Fragrance), Isopropyl Alcohol, C14-15 Alcohols, Dimethiconol, Trisodium HEDTA, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Isotridecyl Alcohol, Ascorbic Acid, Hydrolyzed Rhodophyceae Extract, Benzyl Salicylate

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